Rubicon launches surreal TV ad, R/GA wins global digital work for Signal, How to tackle digital advertising

view in web browser add to safe senders list August 17, 2015 Campaign Daily Fix

Latest news Rubicon launches surreal TV spot featuring daydreaming couple James Swift A young couple is transported to a sandy paradise after sipping on a mango Rubicon in the surreal new TV spot for the fruit drink. Signal chooses R/GA London for global digital work Gurjit Degun Signal, the Unilever oral care brand, has appointed R/GA London to handle its digital activity globally. How do we tackle digital advertising issues? Clarity, consensus and investment Sarah Treliving MediaCom's head of digital says technology is not the whole answer and smart digital media planners are still crucial to effective online advertising. Bathstore picks Saatchi & Saatchi as lead creative agency Gurjit Degun Bathstore, the bathroom retailer, has appointed Saatchi & Saatchi as its lead creative agency following a competitive pitch. Trinity Mirror appoints BBC audience planner to Invention team Omar Oakes Trinity Mirror has hired Dean Matthewson, a senior audience planner at the BBC, as a senior planner in Invention, its creative solutions arm. MEC brings in Possible's strategy director to lead digital Omar Oakes MEC Global Solutions, the international arm of MEC, has appointed Chien-Wen Tong as the media agency's first head of digital strategy. The magic formula for recruiting talent? There isn't one Kay Lawson Agencies are constantly on the hunt for great talent, but recruiting is rarely a rational process, says The Martin Agency's director of recruitment. Motivation is overrated when it comes to agency briefs Adam Ferrier If agency briefs are not focusing on creating desire, what should marketers be paying attention to, asks the global chief strategy officer at Cummins&Partners. Coca-Cola selects WPP agency team for global campaign Brittaney Kiefer Coca-Cola has selected three WPP agencies to lead the next global marketing campaign for its flagship brand. The Work Levi's "beautiful morning" by FCB West Levi's says its new spot is a "current take on a classic Levi's" commercial and features a more modern protagonist. Editor's pick Shopper's moment of truth Rob Sellers Shopper marketing is coming of age as brands seek to achieve both cultural fame and commercial effectiveness with their advertising, Rob Sellers writes. Are there too many free mags? Gurjit Degun As NME prepares to go free and Dennis plans a free launch, Gurjit Degun looks at the growing market and its impact. Also in the news Sainsbury's scraps head of brand in marketing restructure, Mark Given takes new role Sara Spary Sainsbury's has restructured its marketing team in a move that sees the head of brand role scrapped from the business. Land Rover kicks off Rugby World Cup brand campaign to show grassroots heritage Ben Bold Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal. Jeff Bezos hits back at claims Amazon has a 'soulless and dystopian' work culture Sara Spary Amazon founder Jeff Bezos has responded to a critical New York Times article that alleges Amazon is a 'brutal' place to work, with colleagues regularly pushed to their limits and to tears. Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Account Director £40000 - £55000 per annum Creative Recruitment, City of London See all jobs

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