Media AM - Mark Frith returns to magazines as editor of Now; Burger King picks Isobar as digital agency; My Media Week: Gareth Dunsmore

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12th August 2015

Mark Frith returns to magazines as editor of Now Mark Frith is making a return to magazines as editor-in-chief of Now, Time Inc's celebrity and style weekly. Burger King picks Isobar as digital agency Burger King, the fast food chain, has appointed Isobar, the Dentsu Aegis Network shop, as its digital agency of record without a pitch. My Media Week: Gareth Dunsmore Viewing media and creative as a unified plan is crucial for Gareth Dunsmore, marketing communications general manager at Nissan Europe. Pearson sells Economist stake for £469m Pearson has agreed to sell its 50 per cent stake in The Economist Group, the publisher of The Economist, for £469 million. Barbour first UK brand to put a shop window on Twitter Barbour will launch its own product page on Twitter, becoming the first UK brand to use the new Twitter Collections service. Ex-Hearst and Pearson executives' media-buy-up venture Gloo Networks floats on AIM Two former digital media executives at Hearst and Pearson are eyeing the UK media companies for potential acquisitions through a shell company that launched on the Alternative Investment Market this morning. Google's Alphabet restructure shows it's desperate not to become Microsoft Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe. Media Week Awards 2015: Shortlist announced The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram, Vice News, Auto Trader and Newsworks. Latest blogs Why the internet of things should deliver services rather than ads The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large. The end of the road for 'the last-click': is the industry ready to convert? At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend? Global radio remains stuck on one, restricted frequency So, this week brought radio audience (RAJAR) triumph for LBC, but one thing our favourite broadcaster is not doing is Leading Britain's Conversation on diversity, says Edward Adoo. How news habits are formed, and why they continue to prosper Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner. For mobile video to compete for TV budgets requires reach and scale There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone. Digital Trading Director- Media Agency , MediaMigo Recruitment Limited £60k dep on experience + benefits (pension, discounts worldwide, season loan etc), London (Central), London (Greater) TV Buying Exec - Media Agency , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Group Media Manager - Major Media/Radio Company , Harrison Dear To £37,000 (dep on exp) + bonus, London Account Manager - Sport Sector - Mag/Online Sales , Harrison Dear £30,000 - £39,999, London (Greater) Account Manager - Agency , Harrison Dear £30,000, London (Central), London (Greater)

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