New brand campaigns from Orangina and Made.com, Burger King wants burger peace, Why AI is not the answer

view in web browser add to safe senders list August 27, 2015 Campaign Daily Fix

Latest news 'Life is flat unless you shake it', says Orangina in new brand campaign Kate Magee Orangina is encouraging consumers to shake up their lives, in a new brand campaign inspired by its French heritage. Made.com launches first 'unified brand' campaign James Swift Made.com, the online furniture retailer, has released its first ad campaign since hiring a suite of agencies to unify its brand. Lyst picks Anomaly to run ad account Grace French Lyst, the global fashion e-commerce platform, has appointed Anomaly to its global ad account after a competitive pitch. Burger King offers McDonald's chance to make 'McWhopper' together Grace French Burger King has offered its rival McDonald's the chance to mark this year's International Peace Day by creating a 'McWhopper' burger together. Why artificial intelligence will not create more engaging ads Nigel Webb Wunderman London's creative director is sceptical that AI technology will create better engagement with consumers. After all, it's comedy, rather than telepathy, that connects with people. A view from Dave Trott: Sometimes the best thing to say is no Dave Trott Frances Kelsey got her medical degree in Chicago. Betty Power: Paddy Power and Betfair keep 'dual brand strategy' in £5bn merger Shona Ghosh Paddy Power and Betfair have floated a multi-billion pound merger that would create one of the biggest betting firms in revenue and scale. VCCP and Saatchi & Saatchi freelance designer wins Fringe comedy award James Swift A former freelance digital designer, who worked at Saatchi & Saatchi and VCCP, has won channel Dave's award for the best joke of the Edinburgh Fringe festival. Watch: MEC takes over rugby stadium to cook for London's vulnerable Helen Hoddinott Five hundred staff members from media agency MEC teamed up with the charity FareShare last week to prepare meals for 5,000 vulnerable Londoners. The Work Land Rover "we deal in real" by Rainey Kelly Campbell/Roalfe Y&R Land Rover is an official partner of Rugby World Cup 2015, which is being held in the UK, and has released an ad celebrating the game at the grass roots. Toyota's 'Try My Hybrid' Facebook app: Did it Work? Presented by The IPA Toyota Norway homed in on the loyalty of its existing drivers for a customer-acquisition campaign, with surprising results. Also in the news We Are Social taps Big Fuel president FitzGerald to head US Diana Bradley Leila Thabet, who launched We Are Social's US business in 2012, is departing O2 forges first operator partnership with NSPCC to tackle child safety Shona Ghosh O2 is the first mobile operator to partner with the NSPCC in an effort to educate children and parents about staying safe online. Keith Lemon hits Miami for Carphone Warehouse ad in time for X Factor return Sara Spary Comedy character Keith Lemon has travelled to Miami in the latest 'Super Mega Personalised' campaign for Carphone Warehouse. Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) Account Manager - Agency £30,000 Harrison Dear, London (Greater) Project Manager – Global Automotive Account – up to £28k Up to £28k, depending on experience Fill Recruitment, London (Central), London (Greater) See all jobs

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