Google in surprise corporate restructure, Samsung signs rugby trio for World Cup multi-platform campaign, and Doritos challenges The Lad Bible to take world's first 12-hour holiday

View in web browser   |   Add to safe senders Daily News 11th August

Google rebrands as Alphabet in surprise corporate restructure 10 August 15, Rachel Barnes Google co-founder Larry Page made the shock announcement that the company's new corporate name would be Alphabet after US trading closed on Monday. Page and Sergey Brinn will run the new company, with... read more   Samsung signs rugby trio for World Cup multi-platform campaign 11 August 15, Shona Ghosh Samsung has signed up a trio of England Rugby stars ahead of the World Cup, and is planning to launch its first ever brand-led rugby campaign.   Doritos challenges The Lad Bible to take world's first 12-hour holiday 10 August 15, Gurjit Degun Doritos, the crisp brand owned by Walkers Snack Foods, has teamed up with the Lad Bible to launch 'The Summer Bible', the world's first 12-hour holiday challenge.   Trinity Mirror granted permission to appeal £1.2m phone hacking damages 11 August 15, Omar Oakes Trinity Mirror has won permission to appeal the High Court's decision to pay "very substantial" damages to victims of phone hacking by its newspapers.   Ex-Hearst and Pearson executives' media-buy-up venture Gloo Networks floats on AIM 11 August 15, Omar Oakes Two former digital media executives at Hearst and Pearson are eyeing the UK media companies for potential acquisitions through a shell company that launched on the Alternative Investment Market this morning.   Breakfast Briefing: Google shock rebrand, pubs in decline, Paul Polman responds to #Unileverpollutes 11 August 15, Sara Spary Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes Google's shock corporate rebrand, figures that show pubs are in decline... read more   Revenue lost from ad blocking estimated at £14bn 10 August 15, Gurjit Degun The number of people using ad blocking software has grown by 82 per cent in the UK over the past year and worldwide usage is expected to hit ad revenues by more than £14 billion in 2015.   Pepsi removes aspartame from diet cola - but only in US 10 August 15, Sara Spary The soft drinks giant has removed aspartame from Diet Pepsi in the US in response to growing consumer concern over the sweetener.   Another top 50 list of the UK's marketing and advertising influencers 10 August 15, Jonathan Shannon Social listening company Lissted have published an alternative list to Klout's rankings, and it's very different. The question is, why?   Klout: influence is more than a numbers game 10 August 15, Stephen Waddington, Ketchum Real life influence is far more complex than a simple metric, as the debate around a list of advertising and marketing professionals has spotlighted.   'If Carlsberg did test matches': Speedy ad celebrates Ashes win 10 August 15, Gurjit Degun Carlsberg, the Danish brewer, launched an ad celebrating England's Ashes cricket win creating a print ad in under three hours.   O2 puts up giant washing lines for England Rugby shirt giveaway 10 August 15, Shona Ghosh O2 will hang up 50,000 England Rugby shirts on giant washing lines around the UK this week, as part of its 'Wear the Rose' campaign ahead of the Rugby World Cup.   Canon teams up with Bear Grylls for Rugby World Cup behind-the-scenes 10 August 15, Shona Ghosh Rugby World Cup sponsor Canon has paired up with adventurer Bear Grylls to talk about his love of rugby and the sport's best moments ahead of the tournament.   Amazon saves the day for a lame dog in its new campaign 10 August 15, James Swift The second spot in Amazon Prime's new TV campaign shows the brand's next day delivery coming to the rescue of a lame dog.   British Gas "no place like home" by CHI & Partners 10 August 15, British Gas extols the joys of hunkering down in a warm home at night in a cutesy new TV campaign.   My advice for young female creatives going into advertising 11 August 15, Lisa Blythman-Wood What advice would you give to young female creatives about to enter the advertising industry? Lisa Blythman-Wood, VML London's associate creative director, who heads the agency's involvement in the D&AD... read more   Christmas Opportunities in OOH with Talon Outdoor 10 August 15, Getmemedia   Five reasons why everyone, and every business, needs a good Hackathon 10 August 15, Jon Busby Despite becoming a bit of a business buzzword, Jon Busby, digital director of Twogether, believes that the benefits make attending hackathons worth their weight in industry hyperbole.   The History of Advertising Trust hires new director 10 August 15, John Tylee The History of Advertising Trust has appointed James Steward, a former museums boss, as its new director.   5 key components of successful B2B commerce Presented by Brand Republic Insight Download this free report to discover best practices to deliver an exceptional B2B commerce experience.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Account Manager   Up to £32,000 Live and Breathe, London (Central), London (Greater)   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Creative, UX and UI Manager   Negotiable Sky, Middlesex   Propositions Controller, Communications Products   Negotiable Sky, London               See all jobs

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