Friday, 28 August 2015

Havas reports 28% profit growth, Campaign Viral Chart: Galaxy smartphone ad rises to top spot, What online advertisers can expect from Google Panda 4.2

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Brand Republlic
Daily News 28th August
 
Havas reports 28 per cent year-on-year profit growth for first half of 2015 Havas reports 28 per cent year-on-year profit growth for first half of 2015
27 August 15, James Swift
Havas' net income was €77 million (£56 million) for the first half of 2015, up nearly 28 per cent on the same period in 2014.
 
Campaign Viral Chart: New Galaxy smartphone ad rises to top spot Campaign Viral Chart: New Galaxy smartphone ad rises to top spot
28 August 15, Grace French
Samsung's introduction to its Galaxy smartphone rose in the chart this week.
 
What online advertisers can expect from Google Panda 4.2 What online advertisers can expect from Google Panda 4.2
28 August 15, Paul Madden
Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.
 
Buzzfeed appoints WPP in global ad deal Buzzfeed appoints WPP in global ad deal
27 August 15, Grace French
Digital news site Buzzfeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.
 
Breakfast Briefing: Apple to launch new iPhone, Facebook hits 1bn daily users, Tesco's SFO grilling Breakfast Briefing: Apple to launch new iPhone, Facebook hits 1bn daily users, Tesco's SFO grilling
28 August 15, Shona Ghosh
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, one billion users log into Facebook in a single day, Apple will debut a new... read more
 
Bank flip-flops: why the money men should keep it simple Bank flip-flops: why the money men should keep it simple
28 August 15, Philip Davies
Philip Davies, the president of branding agency Siegel + Gale, explains why banks need to keep things simple.
 
McCoy's hands creative account to WCRS McCoy's hands creative account to WCRS
27 August 15, Kate Magee
McCoy's, the KP Snacks crisps brand, has appointed WCRS to be its retained creative agency.
 
Keith Lemon hits Miami for Carphone Warehouse ad in time for X Factor return Keith Lemon hits Miami for Carphone Warehouse ad in time for X Factor return
27 August 15, Sara Spary
Comedy character Keith Lemon has travelled to Miami in the latest 'Super Mega Personalised' campaign for Carphone Warehouse.
 
Lyst picks Anomaly to run ad account Lyst picks Anomaly to run ad account
27 August 15, Grace French
Lyst, the global fashion e-commerce platform, has appointed Anomaly to its global ad account after a competitive pitch.
 
O2 forges first operator partnership with NSPCC to tackle child safety O2 forges first operator partnership with NSPCC to tackle child safety
27 August 15, Shona Ghosh
O2 is the first mobile operator to partner with the NSPCC in an effort to educate children and parents about staying safe online.
 
'Life is flat unless you shake it', says Orangina in new brand campaign 'Life is flat unless you shake it', says Orangina in new brand campaign
27 August 15, Kate Magee
Orangina is encouraging consumers to shake up their lives, in a new brand campaign inspired by its French heritage.
 
Heineken transforms London landmark into a virtual rugby stadium to celebrate World Cup Heineken transforms London landmark into a virtual rugby stadium to celebrate World Cup
27 August 15, Sara Spary
Heineken turned London landmark Somerset House into a rugby stadium using 270 degree projection at an event to celebrate its rugby World Cup sponsorship.
 
Made.com launches first 'unified brand' campaign Made.com launches first 'unified brand' campaign
27 August 15, James Swift
Made.com, the online furniture retailer, has released its first ad campaign since hiring a suite of agencies to unify its brand.
 
Jamal Edwards' SBTV and Jamie Oliver team up for rap video made with 'kitchen sounds' Jamal Edwards' SBTV and Jamie Oliver team up for rap video made with 'kitchen sounds'
27 August 15, Sara Spary
Jamal Edwards MBE, alongside rapper Pepstar and MCs P.A.P, have created a 6 minute-long rap with the backing track made entirely from sounds sampled from Jamie Oliver's kitchen.
 



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