Friday 14 August 2015

Magazine ABCs: Good Housekeeping strengthens lead over top women's monthlies; DHL consolidates global media into MEC; and Samsung Pay

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Brand Republlic
Daily News 14th August
 
Magazine ABCs: Good Housekeeping strengthens lead over top women's monthlies Magazine ABCs: Good Housekeeping strengthens lead over top women's monthlies
13 August 15, Omar Oakes
Good Housekeeping has widened the gap as the most widely read paid-for women's monthly magazine, with most of the top ten seeing a falling combined circulation over the last 12 months.
 
Magazine ABCs: Top 100 at a glance Magazine ABCs: Top 100 at a glance
13 August 15, Arif Durrani
View the Top 100 actively purchased magazines and digital editions in the first six months of 2015.
 
DHL consolidates global media into MEC DHL consolidates global media into MEC
14 August 15, Omar Oakes
DHL, the logistics company, has consolidated its global media account into MEC after awarding the WPP-owned media agency its European business.
 
Breakfast briefing: Asda pays dairy farmers more, Coke promotes Europe's Quincey & Samsung Pay Breakfast briefing
14 August 15, Charlotte Mceleny
Today's news includes Coca-Cola's latest management shake up, Samsung's new phone and payment service launch, plus Asda's agreement to pay more to dairy farmers.
 
Watch: Honda's new brand ad Watch: Honda's new brand ad
14 August 15, James Swift
Honda's new brand campaign features the voice of dead racing legend Ayrton Senna and a cameo from Jenson Button, the McLaren-Honda Formula 1 driver.
 
Founder of Grape joins Feed to run new division Founder of Grape joins Feed to run new division
14 August 15, James Swift
Mark Malone, who sold his social media agency, Grape, to Karmarama in 2013, has joined Feed.
 
Five by five: half a decade of creativity in digital out-of-home Five by five: half a decade of creativity in digital out-of-home
13 August 15, Staff
It's the sixth year of the Ocean Digital Creative Competition, which celebrates the best and most creative digital out-of-home advertising. And, over the course of the competition's history, the medium... read more
 
Getty Images on how The Great British Bake Off is influencing visual trends Getty Images on how The Great British Bake Off is influencing visual trends
13 August 15, Rebecca Swift
Macro-detailing, personal and visceral, The Great British bake Off is influencing visual trends and brand identity, according to Rebecca Swift, director of creative planning at Getty Images.
 
Ocean announces judges for digital out-of-home competition Ocean announces judges for digital out-of-home competition
13 August 15, Staff
Rob Potts, an executive creative director at Saatchi & Saatchi, and Ross Neil, an executive creative director at WCRS, are among the creative and media execs on the judging panel for Ocean's Art of Outdoor... read more
 
Unilever opens $50,000 search for marketing start-up partners Unilever opens $50,000 search for marketing start-up partners
13 August 15, Shona Ghosh
Unilever is on the hunt for its next crop of start-up partners with its Next Big Thing pitch competition.
 
Indie band Foals create 360 degree virtual reality music video in GoPro partnership Indie band Foals create 360 degree virtual reality music video in GoPro partnership
13 August 15, Sara Spary
Warner Music signed band Foals has partnered with GoPro to shoot the video for its latest track, creating an interactive virtual reality experience for fans.
 
3 examples of how data can be used creatively 3 examples of how data can be used creatively
14 August 15, Ben Walmsley, Sizmek
Does data impinge on creativity? Not in these three examples from Cannes Lions Innovation.
 
Benedict Cumberbatch filming plea is essential in a Periscope and Meerkat era Benedict Cumberbatch filming plea is essential in a Periscope and Meerkat era
13 August 15, Adam Rendle
In an era where live streaming is becoming mainstream via Periscope and Meerkat, Adam Rendle, senior associate in the trade marks, copyright and media group at law firm Taylor Wessing, argues that Benedict... read more
 


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