Marketing is in a period of mutation, says Eurostar's Lionel Benbassat + Asda, Apple Music & Amazon

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Marketing Daily , 19th August 2015

Marketing is in a period of mutation, says Eurostar's Lionel Benbassat Asda's chief marketer says brand campaign is delivering despite 4.7% sales drop Grey London's Nils Leonard: use creativity to make something that matters in the world If you want to create something new and original, just copy Mel Exon: Apple Music will make us sit back and listen Economist launches ad to highlight editorial independence What, if anything, does the Amazon exposé prove? Oh Asda, are you just milking it? Protein princesses and 'athleisure' - what's driving the £6bn UK sports market Honda 'speed-reading' ad banned for encouraging fast driving New rules for vloggers outlined by ads regulator Breakfast Briefing: Google's new ventures, Sainsbury's price matching, Uber and Which? #Nxt Gen: Simon Edwards, Senior brand manager, Robinsons, Britvic #Nxt Gen: Patrick Megarry, Shopper marketing brand manager, Procter & Gamble 5 vital components your CMS must have - Download the free report Presented by BRAND REPUBLIC INSIGHT   JOBS BOARD Web Content Executive , Stopgap£25000 - £27000 per annum , Essex Trade Marketing Executive , StopgapNegotiable , Surrey Trade Marketing Executive , StopgapNegotiable , Surrey Global Digital Planning Director - FMCG - Netherlands , Major Players€90000 - €110000 per annum + relocation + 30 days holiday + bonus , London CRM Manager (12mth Maternity Cover) , Major Players£5000.00 - £55000 per annum , London

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