Rightster's five hot shot creators, GoPro, John Lewis and innovation, influencers, video advertising, data

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5 YouTube, Facebook and Vine creators brands should know about 24 August 15, Patrick Walker, Rightster Does your knowledge of independent online video talent on social extend as far as Zoella? Fear not, we've asked Rightster to spotlight five hot shot creators.     25 August 15 With GoPro, a media company takes shape GoPro is much more than a consumer electronics manufacturer. They're really in the business of content enablement. So claimed Zander Lurie, the company's Senior Vice President of Media, speaking... read more   25 August 15 What influences the influencers? Last week the ASA dropped its guidelines for vloggers, making it clear that any content which has been paid for needs be clearly signposted from now on. The new rules have been a long time coming; the... read more   25 August 15 The Daily Poke: The best medicine With Paleo diets and the Slow Food movement all the rage – there seems to be a bit of a trend of forgoing modern methods, in favour of eating as our ancestors did. Read more on The Daily Poke: The best... read more   25 August 15 Three steps for brands to become more useful There's no question that brands recognise the need to constantly evolve their offerings to meet the increasing sophistication of their customers. 383 and Forester conducted research, highlighting an awareness... read more     Inside John Lewis' innovation battleground 25 August 15, Shona Ghosh John Lewis' chief information officer, Paul Coby, does not like the 'A' word.   Has the discounters' use of loyalty mechanics really come as a #LidlSurprise? 25 August 15, Marie Anderson Lidl says its new Smarter Shopping card isn't a loyalty scheme, rather an instant rewards card. But is it a surprise that even the discounters need to work hard to keep shoppers loyal? asks Marie Anderson,... read more   Viewability research: The new standards for effective video advertising 25 August 15, Teads According to the MRC, a video is deemed "viewable" if it is 50% visible on the user's screen for at least two seconds.   Drowning in data? Media owners must help advertisers adapt to change 25 August 15, Shaun Gregory Brands and media owners need to see data and the technology that channels it, not as a burden, but as an opportunity, says the chief executive of Exterion Media.   Client challenges keep us innovating, says ad tech entrepreneur 25 August 15, Charlotte Mceleny Brands are often looking to Silicon Valley to learn how to be innovative but former NASA analyst and ad tech entrepreneur, Sandro Catanzaro, believes traditional brands can be a source of inspiration for... read more                 Response Media Director (Digital&TV)   £60k Dot-Gap, London Central   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)   Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Insight and Product Manager   Competitive Dyson, United Kingdom   User Experience Analyst (UX)   Competitive Dyson, United Kingdom   Digital Project Manager   Competitive Dyson, United Kingdom   Digital Quality Lead   Competitive Dyson, United Kingdom   Head of Marketing Insight, Strategy and Propositions   circa £63,000 Ordnance Survey, Southampton   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex   Internal Communications Business Partner   Negotiable Sky, Middlesex               See all jobs

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