YouTube agrees to age ratings on music videos, brand safety a key concern for IAB, Sainsbury's in marketing restructure

View in web browser   |   Add to safe senders Daily News 18th August

YouTube agrees to enforce government-backed age ratings on music videos 18 August 15, Omar Oakes YouTube and Vevo will display clear age ratings on music videos in a government drive to protect children from viewing inappropriate content online.   Brand safety a key concern for IAB - but are the correct safeguards in place? 18 August 15, Nick Welch Only by fully understanding the content and environment can advertisers be confident of brand safe placements, says the UK business development director for ad tech agency Admantx.   Sainsbury's scraps head of brand in marketing restructure, Mark Given takes new role 17 August 15, Sara Spary Sainsbury's has restructured its marketing team in a move that sees the head of brand role scrapped from the business.   Fox/Channel 4 deal sees Cara Delevingne movie featured in Made in Chelsea LA 17 August 15, Omar Oakes Channel 4 Sales has partnered with 21st Century Fox in a product placement deal for E4's Made in Chelsea LA, which will feature footage from the studio's new movie, Paper Towns.   Land Rover kicks off Rugby World Cup brand campaign to show grassroots heritage 17 August 15, Ben Bold Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal.   Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel 17 August 15, Sam Burne James The Press Association has apologised to, and refunded, a number of national newspapers after it was revealed that the subject of one of its 'real life' features was in fact an employee of a PR firm representing... read more   Watch: How TomSka built a career on YouTube 18 August 15, Georgina Brazier Campaign spoke to vlogger Thomas Ridgewell, also known as "TomSka", about his YouTube career at this year's Summer in the City event at Excel London.   MEC brings in Possible's strategy director to lead digital 17 August 15, Omar Oakes MEC Global Solutions, the international arm of MEC, has appointed Chien-Wen Tong as the media agency's first head of digital strategy.   Breakfast Briefing 18 August 15, Sara Spary In today's news, data shows chocolate consumption has halved in the past 12 years, H&M reports its 10th consecutive month of double digit growth and BuzzFeed pushes into Japan.   Trinity Mirror appoints BBC audience planner to Invention team 17 August 15, Omar Oakes Trinity Mirror has hired Dean Matthewson, a senior audience planner at the BBC, as a senior planner in Invention, its creative solutions arm.   Why search strategy needs to be creative 18 August 15, Rebecca Lee and Jonny Stanton, Dynamo PR The team behind the creative search campaign "Sweetest Mistake" pick three more examples of content marketing they admire.   Magazine ABCs: look beyond old habits to understand sector's growing influence 18 August 15, Sue Todd The appetite for high quality, original and inspiring content remains strong, argues the chief executive of Magnetic, the magazine industry's marketing body.   Is rugby the only clean sport left for brands? 18 August 15, Shona Ghosh With many international sports bodies and events hit by scandal or under suspicion, this year's Rugby World Cup presents a tidy opportunity for sponsors, writes Shona Ghosh   The future of design: will not be big-ego individualism 18 August 15, Tracey Follows Over time, social and collaborative innovation and participation will change the way we approach design, shifting the focus away from big-ego individualism.   Motivation is overrated when it comes to agency briefs 17 August 15, Adam Ferrier If agency briefs are not focusing on creating desire, what should marketers be paying attention to, asks the global chief strategy officer at Cummins&Partners.   In Argentina, BGH Joy portrays the drama of downloading 17 August 15, Campaign staff Red characters representing the Play bar chasing the Download bar at top speed   Rubicon "believe in beach" by BMB 18 August 15, AG Barr has big plans for its Rubicon drink. The company said wanted to double the size of the brand when it appointed BMB to the creative account in January, and the first ad from the agency targets a... read more   P&O "this is the life - Britannia" by Founded 17 August 15, Rob Brydon has returned to front another TV ad for P&O Cruises.   Watch: Fentimans 'Living Botanical Cocktail Bar' pops up in the heart of Soho 17 August 15, Josh Barrick & Helen Hoddinott Those who enjoy coiffing their cocktails among the conifers are in luck this month as Fentimans opens a 'Victorian-style greenhouse' pop-up bar.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Account Manager   Up to £32,000 Live and Breathe, London (Central), London (Greater)   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)   Head of Brand and Creative   £Competitive + 20% bonus Three, Maidenhead, Berkshire               See all jobs

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