Social media glossary, ad blocking, Netflix, Neilson VR experience, Facebook Live, video content marketing, unseen digital ads

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Essential social media marketing terms for digital marketers 10 August 15, Liliana Osorio, Crimson Hexagon Brush up on your knowledge of social impressions, engagement rates and dark social with this social media glossary, compiled by Liliana Osorio, EMEA marketing manager at Crimson Hexagon.     10 August 15 Five things we know about Netflix I'm a telly addict. Of course I am; I work for Thinkbox. I subscribe to Sky (full works), Netflix and Amazon Prime/Film, and my living room is designed around my 50" LED TV. All I need is a reclining lazy... read more   10 August 15 The future of Facebook Live The phrase "we should just do that," is commonplace in creative places. It's the idea that's obvious and requires no further interrogation. In this case, Meerkat, Periscope, Skeegle... read more   10 August 15 The eight principles of video content marketing Helen Garrood, business development strategist at Cedar, sets out her eight core elements when its comes to video content marketing, including thinking long term, story craft and paying attention to the... read more   10 August 15 Solving the unseen ad mystery (Flickr/Helga Birna Jónasdóttir) The IAB's latest findings indicate that UK display advertising viewability has dipped below 50%, which means that some £485m in marketing budgets are squandered on unseen... read more   10 August 15 The Daily Poke: A free ride Prepare to have your hearts warmed by some cool, crisp mountain air in this utterly charming spot from Graubünden's tourism board – Switzerland's self-styled number one holiday destination. From a connected... read more     Revenue lost from ad blocking estimated at £14bn 10 August 15, Gurjit Degun The number of people using ad blocking software has grown by 82 per cent in the UK over the past year and worldwide usage is expected to hit ad revenues by more than £14 billion in 2015.   Neilson showcases virtual reality skiing in social campaign 10 August 15, Omar Oakes Neilson Active Holidays is using virtual reality to give people a taste of what it's like to ski or windsurf at their resorts and is showing off its new technology in a social campaign.   Another top 50 list of the UK's marketing and advertising influencers 10 August 15, Jonathan Shannon Social listening company Lissted have published an alternative list to Klout's rankings, and it's very different. The question is, why?   Klout: influence is more than a numbers game 10 August 15, Stephen Waddington, Ketchum Real life influence is far more complex than a simple metric, as the debate around a list of advertising and marketing professionals has spotlighted.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Specialist, Brand Creation   Competitive salary and pension scheme Girl Hub., London (Central), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Partner Services   Competitve Mercedes F1, Brackley, Northamptonshire   Insight and Product Manager   Competitive Dyson, United Kingdom   MARKETING TECHNOLOGIST   Competitive notonthehighstreet.com, Richmond upon Thames, London (Greater)   Creative, UX and UI Manager   Negotiable Sky, Middlesex   Propositions Controller, Communications Products   Negotiable Sky, London   Marketing Manager - Sky Business:The Cloud   competitve package Sky, Middlesex   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London               See all jobs

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