Google’s Alphabet, Adidas, localised digital, Star Wars, Three, ad fraud, social media

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Alphabet spells good news for ad industry 20 August 15, Ben Wood Ben Wood explains what Google's restructure under a new holding company means for agencies and their clients.     20 August 15 The power of localised digital copy As billboard placements go this one from Sky Sports takes some beating. Sky has run a poster featuring a giant image of Carlos Tevez scoring the goal for West Ham that relegated Sheffield United outside... read more   20 August 15 Star Wars… or should it be Brand Wars? Brand Republic reported on back in May that demand for cinema is at an all time high. As a result, ad spend for the medium was said to be up 9.4% year on year. Great news! Read more on Star Wars… or... read more   20 August 15 The Daily Poke: Billboard beds Homelessness is a huge problem in every major city of Pakistan. Of the estimated 500,000 sleeping rough at night, most then go on to work as labourers during the day – their poor sleep of course affecting... read more   20 August 15 The globalisation of fraud filtering and verification Online ad fraud costs millions. Every year, advertising dollars are wasted and the urgency of ensuring content is seen by human eyes has been building to a crescendo. As if to reinforce this point, FIPP... read more   20 August 15 Using social media as your eyes and ears to protect your brand Social media is seen by the vast majority as a platform on which to share pictures of your dinner or to complain about the service you received at your local coffee shop. However, the communications experts... read more     Adidas tells footie fans to 'unfollow' legends like Messi 20 August 15, Shona Ghosh Adidas has unveiled the latest ad in its Sport15 campaign, with four-time Ballon d'Or winner Lionel Messi encouraging football fans to forge their own path.   Content creation for the silent-video generation 20 August 15, Laura Stevens Advertisers and agencies need to tailor their creative as more people watch online videos on mute, Laura Stevens writes   Three seeks agency for content and social 20 August 15, Three has issued a brief for a content and social media agency.   Irn-Bru/Rubicon owner kicks off digital review 20 August 15, James Swift AG Barr, the manufacturer of soft drinks including Irn-Bru and Rubicon, is looking for a UK digital agency.   Heathrow Express kicks off pitch for digital requirements 20 August 15, Kate Magee Heathrow Express, the high-speed train service between Heathrow Airport and London Paddington station, is speaking to agencies about its digital requirements.                 Business Director   £80k - £85k Direct Recruitment, London (Central), London (Greater)   Response Media Director (Digital&TV)   £60k Dot-Gap, London Central   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)   Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Insight and Product Manager   Competitive Dyson, United Kingdom   User Experience Analyst (UX)   Competitive Dyson, United Kingdom   Digital Project Manager   Competitive Dyson, United Kingdom   Digital Quality Lead   Competitive Dyson, United Kingdom   Head of Marketing Insight, Strategy and Propositions   circa £63,000 Ordnance Survey, Southampton   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex               See all jobs

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