Google and Alphabet, tech careers infographic, ITV and Channel Mum, social media analysis, Amazon Fresh, Facebook and music streaming

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Google rebrands as Alphabet in surprise corporate restructure 10 August 15, Rachel Barnes Google co-founder Larry Page made the shock announcement that the company's new corporate name would be Alphabet after US trading closed on Monday. Page and Sergey Brinn will run the new company, with... read more     11 August 15 Infographic: Third of marketers aspire to be a chief marketing technologist Our latest infographic comes from DataXu, featuring statistics from the company's The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist report, in partnership... read more   11 August 15 Ten tips for effective social media listening and analysis – part one Many articles are written about social media campaigns- new use cases for social platforms and tips to make your campaign go viral. However, the real value of social is not just as an outreach-and-engage... read more   11 August 15 Is Facebook entering a music streaming war? 2015 has seen the introduction of new rivals to compete against digital music service, Spotify. Whether that be Jay Z's Tidal or Apple Music, the opportunity to jump on the music streaming bandwagon has... read more   11 August 15 The Daily Poke: London's calling It's clear that Marshall is still in tune with the world – having already branched out from their guitar amp origins into headphones and even Bluetooth speakers in order to broaden appeal and stay relevant... read more     Money, corporate bloating and talent: why Google created Alphabet 11 August 15, Shona Ghosh Google has birthed a new parent company, Alphabet, and will spin off a number of its ventures into separate companies.   ITV takes minority stake in Channel Mum 11 August 15, Gurjit Degun ITV has taken a minority stake in Channel Mum, the YouTube network for mothers that launched earlier this year.   Google's memo introducing Alphabet is a masterpiece in rebranding communication 11 August 15, Jim Prior Coming from a branding perspective, Jim Prior CEO at The Partners and Lambie-Nairn, says there is much to be done, despite Google's transition towards the 'Alphabet' parent company being a logical move... read more   Amazon Fresh will be an exciting, disruptive force - bring it on 11 August 15, Marie Anderson The e-commerce giant has a great place to start from with the imminent launch of Amazon Fresh, argues retail, customer insight and loyalty expert Marie Anderson, director at Maran Consulting and former... read more                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Specialist, Brand Creation   Competitive salary and pension scheme Girl Hub., London (Central), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Partner Services   Competitve Mercedes F1, Brackley, Northamptonshire   Insight and Product Manager   Competitive Dyson, United Kingdom   MARKETING TECHNOLOGIST   Competitive notonthehighstreet.com, Richmond upon Thames, London (Greater)   Creative, UX and UI Manager   Negotiable Sky, Middlesex   Propositions Controller, Communications Products   Negotiable Sky, London   Marketing Manager - Sky Business:The Cloud   competitve package Sky, Middlesex   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London               See all jobs

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