WPP reports surge in pre-tax profits, Visa picks Starcom to run global media account, and supermarket row over Morrisons' price match ad

View in web browser   |   Add to safe senders Daily News 26th August

WPP reports surge in pre-tax profits buts warns of 'misplaced' optimism 26 August 15, Omar Oakes WPP, the world's largest advertising network, has reported pre-tax profit of £709.7 million in the first half of 2014, up 44.5 per cent year-on-year.   Visa picks Starcom to run global media account 25 August 15, Omar Oakes and Matthew Rothenberg Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.   Supermarket row over Morrisons' Ant and Dec price match ad 26 August 15, Grace French A Morrisons ad, starring ITV presenting duo Ant and Dec, has escaped a ban by the ads watchdog after the supermarket giant agreed to make price comparison information clearer for customers.   Statoil hires McCann for UK marketing task 25 August 15, James Swift Statoil, the Norwegian energy group, has picked McCann London as its UK ad agency after a competitive pitch.   Iremonger becomes iCrossing CEO after Paul Doleman exits 25 August 15, Grace French Hearst Corporation has promoted Mark Iremonger to become the chief executive of search marketing specialist iCrossing's UK division.   Breakfast Briefing: Paddy Power results, 'pester power' regulation and brands send stuff to space 26 August 15, Charlotte Mceleny Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, the ASA is coming down on gaming companies for using "pester power" techniques,... read more   Waitrose 'Pick Your Own Offers' loyalty scheme has helped it outpace the market 25 August 15, Sara Spary According to the latest grocery share data from Kantar, Waitrose's new loyalty scheme contributed to a strong performance for the retailer in the 12 weeks ending 16 August.   Inside John Lewis' innovation battleground 25 August 15, Shona Ghosh John Lewis' chief information officer, Paul Coby, does not like the 'A' word.   Lenovo kicks off fantasy football season with a play for the college crowd 26 August 15, Adam Olson Ad targets Millennial sports fans with all-star NFL lineup   Five business lessons from the Protein World saga 26 August 15, Alex Smith It was the ad storm of the summer, but did the 'Beach Body Ready' campaign actually work and what intelligence can marketers take from it? Alex Smith, planning director of Sense, investigates.   OOH advertisers can make our cities better places 26 August 15, William Eccleshare Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls.   Quiz: but is it a brand? 25 August 15, Alex Player We use these words everyday. But are they still brands? Or have they had their trademark revoked because of their generic use?   A Retailer’s Guide To Customer Feedback on eBay Presented by Brand Republic Insight Did you know that 88% of consumers are influenced by online customer services reviews when making buying decisions? Read this expert report to find out more.                 Insight and Product Manager   Competitive Dyson, United Kingdom   User Experience Analyst (UX)   Competitive Dyson, United Kingdom   Digital Project Manager   Competitive Dyson, United Kingdom   Digital Quality Lead   Competitive Dyson, United Kingdom   Head of Marketing Insight, Strategy and Propositions   circa £63,000 Ordnance Survey, Southampton               See all jobs

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