Coca-Cola selects WPP agency team for global campaign, Signal chooses R/GA London for global digital work, and Bathstore picks Saatchi & Saatchi as lead creative agency

View in web browser   |   Add to safe senders Daily News 17th August

Coca-Cola selects WPP agency team for global campaign 14 August 15, Brittaney Kiefer Coca-Cola has selected three WPP agencies to lead the next global marketing campaign for its flagship brand.   Signal chooses R/GA London for global digital work 17 August 15, Gurjit Degun Signal, the Unilever oral care brand, has appointed R/GA London to handle its digital activity globally.   Bathstore picks Saatchi & Saatchi as lead creative agency 17 August 15, Gurjit Degun Bathstore, the bathroom retailer, has appointed Saatchi & Saatchi as its lead creative agency following a competitive pitch.   Class of 2015: Marketing unveils #NxtGen star marketers 17 August 15, Staff   Breakfast Briefing 17 August 15, Ben Bold In today's news, a Which? report about Britain's worst insurers that charge "eye-watering" fees, and a consortium, which includes Sir Charles Dunstone, invests in fashion label ME+EM, a favourite of the Duchess of Cambridge.   Programmatic advertising: Key terms and acronyms explained 17 August 15, Ben Walmsley, Sizmek Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad management platform, will help.   Be obsessed about understanding customers, says Mars' Thomas Delabriere 17 August 15, Thomas Delabriere Broaden your skills, take care choosing who you work with and put the consumer at the heart of what you do, says Thomas Delabriere, marketing VP, Middle East, Turkey and Africa, at Mars Chocolate.   How do we tackle digital advertising issues? Clarity, consensus and investment 17 August 15, Sarah Treliving MediaCom's head of digital says technology is not the whole answer and smart digital media planners are still crucial to effective online advertising.   Campaign Viral Chart: DC Shoes' surfing motorcyclist takes top spot again 14 August 15, Brittaney Kiefer DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike has topped this week's chart for the second time in a row.   Millennial motorists: how Shell is shifting strategy for its future customers 14 August 15, Charlotte Mceleny Perhaps the most overused word in the marketing buzz dictionary is 'millennial' but for many brands, Shell included, this audience is fast becoming it's primary audience.   Do you think this McDonald's ad that turns people into emojis is creepy? 14 August 15, Sara Spary McDonald's in France has created an ad that plays on its regional 'come as you are' strap line by replacing character's heads with emojis.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Account Manager   Up to £32,000 Live and Breathe, London (Central), London (Greater)   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Head of Brand and Creative   £Competitive + 20% bonus Three, Maidenhead, Berkshire   Marketing Manager   Circa £45,000 per annum National Trust, Dorking, Surrey               See all jobs

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