Ogilvy London CEO to depart, Northern Ireland's tourist board releases £14 million tender, Why creatives should work abroad

view in web browser add to safe senders list August 25, 2015 Campaign Daily Fix

Latest news Cheryl Giovannoni to leave Ogilvy & Mather Maisie McCabe Cheryl Giovannoni, the chief executive of Ogilvy & Mather London, is leaving the agency after two years. Northern Ireland's tourist board releases £14 million ad tender James Swift The Northern Ireland Tourist Board has put out a £14 million public contract to find an advertising and design agency. Why creatives should always consider working abroad Ted Royer Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga 5. McCoy's urges men to 'go bold' by singing pop songs in public James Swift McCoy's is urging men to cast off traditional notions of masculinity, "go bold" and do whatever they feel like, in a new campaign. Beer with Kung Fu schnitzel? Britain's Beer Alliance outdoor ads poke fun at street food Grace French Britain's Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million 'there's a beer for that' campaign. Iremonger becomes iCrossing CEO after Paul Doleman exits Grace French Hearst Corporation has promoted Mark Iremonger to become the chief executive of search marketing specialist iCrossing's UK division. Agencies must put up or be shut out Ross Farquhar Agencies must take a lesson or two from management consultants if they want to become their clients' trusted advisors, says Ross Farquhar, a partner at 101. Drowning in data? Media owners must help advertisers adapt to change Shaun Gregory Brands and media owners need to see data and the technology that channels it, not as a burden, but as an opportunity, says the chief executive of Exterion Media. The Work British Heart Foundation "classroom" by DLKW Lowe Whether you're watching TV, on your mobile or browsing the web, The British Heart Foundation will find a way to tug at your heart strings with its new campaign against heart disease. Toyota's 'Try My Hybrid' Facebook app: Did it Work? Presented by The IPA Toyota Norway homed in on the loyalty of its existing drivers for a customer-acquisition campaign, with surprising results. Editor's pick Alphabet spells good news for ad industry Ben Wood Ben Wood explains what Google's restructure under a new holding company means for agencies and their clients. Content creation for the silent-video generation Laura Stevens Advertisers and agencies need to tailor their creative as more people watch online videos on mute, Laura Stevens writes Also in the news Inside John Lewis' innovation battleground Shona Ghosh John Lewis' chief information officer, Paul Coby, does not like the 'A' word. Under Armour creates an athlete army in 'Rule Yourself' spot Shona Ghosh Under Armour has kicked off its 'Rule Yourself' campaign in the US, with a new spot showing off the self-discipline of American athletes. Waitrose 'Pick Your Own Offers' loyalty scheme has helped it outpace the market Sara Spary According to the latest grocery share data from Kantar, Waitrose's new loyalty scheme contributed to a strong performance for the retailer in the 12 weeks ending 16 August. Campaign Jobs Insight and Product Manager Competitive Dyson, United Kingdom User Experience Analyst (UX) Competitive Dyson, United Kingdom Digital Project Manager Competitive Dyson, United Kingdom Digital Quality Lead Competitive Dyson, United Kingdom See all jobs

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