This week's most read features and opinions: Why the internet can help and hinder planning, How to be a chief creative officer, Don't accept the lack of female creative talent

view in web browser add to safe senders list August 16, 2015 Campaign Sunday Best

This week's top features and opinions Digital brain vs analogue mind: How the internet can both help and hinder planning What if we took two planners and one was allowed to use the internet to answer a brief and the other wasn't? How to be a chief creative officer Kate Stanners The modern CCO needs a curious mind, a resilient nature and a great schooling, Kate Stanners says. Don't just accept the lack of female creative talent Claire Beale I spent last week at Campaign's US headquarters, dripping outside but freezing inside pretty much every agency or restaurant I visited. Helen McRae carries on data legacy at Mindshare UK David Benady After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology. Saatchi's New Directors' Showcase: the soundtrack James Swift Over the past 25 years, Saatchi & Saatchi's New Directors' Showcase has done more than introduce adland to the hottest auteurs, it's amassed a pretty decent soundtrack. Fisher hire turbocharges Martin's expansion plans Maisie McCabe Everyone loves a happy ending. What's in a name? Richard Shotton In order to investigate the reasons behind the lack of diversity in the ad industry, Richard Shotton devised an experiment. The results were surprising. Shopper's moment of truth Rob Sellers Shopper marketing is coming of age as brands seek to achieve both cultural fame and commercial effectiveness with their advertising, Rob Sellers writes. Should adland ditch male stereotypes? Recent discussions may focus on shedding negative female stereotypes, but it would seem that images of men are also shifting. A view from Dave Trott: A conclusion is just a place where you stopped thinking Dave Trott Every single Formula One racing car in the world has a rear engine. Are there too many free mags? Gurjit Degun As NME prepares to go free and Dennis plans a free launch, Gurjit Degun looks at the growing market and its impact. Nothing stands still for very long in the dynamic media Arif Durrani Some people hate change but, if you're reading this, I suspect you're not one of them. History suggests death of press is not imminent Rupert Howell Innovation, market consolidation and quality content will be key to the survival of news brands, Rupert Howell writes. ITV and Sky enjoy strong revival in TV advertising David Benady A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands. On the Campaign couch: Is our family ban on electronic devices fair? Jeremy Bullmore My husband has imposed a family ban on electronic devices for our summer holiday. History of advertising - No 143: A 1991 Clio statuette Over almost four decades, the Clio Awards had evolved to become the Oscars of the US advertising industry. Why we're loving: Adam Smith, director, RSA Films Smith is currently performing in The Chemical Brothers' live tour. Diary: So hot right now A Campaign shot of the DLKW Lowe creatives Andrew Long and James Miller caused a stir at the agency recently, with the executive creative director Richard Denney accusing the young team of pulling a Zoolander-style "blue steel". Things we like: Ocean backing Team GB It's hard to believe that the Rio 2016 Olympic Games is now just one year away but, last week, Ocean became the latest media owner to lend its support to Team GB. Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000