Revenue lost from ad blocking estimated at £14bn, Carat wins Lionsgate media account, Amazon Prime launches TV campaign

view in web browser add to safe senders list August 10, 2015 Campaign Daily Fix

Latest news Revenue lost from ad blocking estimated at £14bn Gurjit Degun The number of people using ad blocking software has grown by 82 per cent in the UK over the past year and worldwide usage is expected to hit ad revenues by more than £14 billion in 2015. Lionsgate appoints Carat and ends 11-year relationship with MEC Gurjit Degun Lionsgate, the film distributor, has appointed Carat to handle its media planning and buying business, ending its 11-year relationship with MEC. Amazon saves the day for a lame dog in its new campaign James Swift The second spot in Amazon Prime's new TV campaign shows the brand's next day delivery coming to the rescue of a lame dog. Neilson showcases virtual reality skiing in social campaign Omar Oakes Neilson Active Holidays is using virtual reality to give people a taste of what it's like to ski or windsurf at their resorts and is showing off its new technology in a social campaign. 'If Carlsberg did test matches': Speedy ad celebrates Ashes win Gurjit Degun Carlsberg, the Danish brewer, launched an ad celebrating England's Ashes cricket win creating a print ad in under three hours. Debate: Should brands be held responsible in the war on sugar? Staff After its supermarket ban by Tesco, Ribena's new ad campaign is targeting adults instead of children. But who should ultimately be held accountable in the drive to encourage healthy living? Women's interest media gets a makeover Lucie Greene Broadly, Vice's recently-launched women's channel, represents a new era of women's media. J Walter Thompson's Innovation Group asks, can marketers get to grips with it? British Gas goes for the warm fuzzies in 'No Place Like Home' Shona Ghosh British Gas has evolved its 'Planet Home' concept with a new TV spot called 'No Place Like Home', set to narrated poetry and featuring more sophisticated 3D animation. The History of Advertising Trust hires new director John Tylee The History of Advertising Trust has appointed James Steward, a former museums boss, as its new director. HeyHuman picks up Danone Waters digital and social account Omar Oakes Danone Waters, which owns Volvic and Evian, has appointed independent agency HeyHuman as its digital and social agency following a competitive pitch. Campaign Viral Chart: Over a million shares for DC Shoes' surfing motorcyclist Omar Oakes DC Shoes' online film of a motocross rider using a converted dirt bike to surf waves has topped this week's chart by a huge margin after racking up more than 1.2 million shares. The Work Ad of the Day: Old Spice "and so it begins" by Wieden & Kennedy Portland Terry Crews and Isaiah Mustafa come together for the first time to plead the case for their favourite Old Spice products in a new online campaign. Currys PC World "back to school" by Abbott Mead Vickers BBDO Currys PC World has released a light-hearted TV campaign to push its laptops, tablets and software ahead of the new school year. Editor's pick Things you hear in agencies: 10 of the best James Swift and Brittaney Kiefer To mark the release of Agency Quotes, Campaign has picked out ten of its favourite snippets overheard in adland. What adland is reading this summer Omar Oakes After a long year of pitches, client meetings and campaign planning, the summer holidays are here. But what do ad folk choose to read in their precious downtime, away from the office? Also in the news O2 puts up giant washing lines for England Rugby shirt giveaway Shona Ghosh O2 will hang up 50,000 England Rugby shirts on giant washing lines around the UK this week, as part of its 'Wear the Rose' campaign ahead of the Rugby World Cup. Pepsi removes aspartame from diet cola - but only in the USA Sara Spary The soft drinks giant has removed aspartame from Diet Pepsi in the US in response to growing consumer concern over the sweetener. Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple See all jobs

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