Programmatic advertising glossary, marketing tech, millennial marketers, digital ad issues

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Programmatic advertising: Key terms and acronyms explained 17 August 15, Ben Walmsley, Sizmek Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad management platform, will help.     17 August 15 Get the most out of your marketing technology to improve customer experience Flickr/Scott McLeod) Bill Gates didn't have the $22.6bn a year marketing industry in mind when he stated that "automation applied to an inefficient operation will magnify the inefficiency", but marketers... read more   17 August 15 The Daily Poke: Spend while you selfie Remember when we used to have to sign for things? Now even entering a 4-digit pin seems a bit of an inconvenience compared to today's tap and pay. As technology changes, it's apparent our behaviour changes... read more   17 August 15 "Life's too short to build something nobody wants" – utility versus creativity Hyper-connectivity. Distraction. Shrinking attention spans. The well-documented bane of marketers lives. But what should brands do when they do manage to gain that elusive attention? How can we have a... read more   17 August 15 Keeping up the brand during a crisis When companies are hit by a crisis, just how important is PR? Can media handling make a significant difference to a firm's financial performance? I've never been sure on this issue but the respective fortunes... read more     How do we tackle digital advertising issues? Clarity, consensus and investment 17 August 15, Sarah Treliving MediaCom's head of digital says technology is not the whole answer and smart digital media planners are still crucial to effective online advertising.   Signal chooses R/GA London for global digital work 17 August 15, Gurjit Degun Signal, the Unilever oral care brand, has appointed R/GA London to handle its digital activity globally.   Rachel Barnes: do you have the daring and chutzpah of today's millennial marketers? 17 August 15, Rachel Barnes Does this ever cross your mind, if you're over the age of 30: was the younger me really much different from this new breed of millennials that we're so obsessed with trying to understand? asks editor Rachel... read more   Data: is the juice worth the squeeze? 17 August 15, Rupert Staines Data is the greatest thing to happen to marketers. Data is killing the creative industry. The topic increasingly polarises opinion, so RadiumOne's European MD Rupert Staines explains how marketers can... read more                 Business Director   £80k - £85k Direct Recruitment, London (Central), London (Greater)   Response Media Director (Digital&TV)   £60k Dot-Gap, London Central   Campaign Manager - Loyalty   Competitive HSBC, London (Greater)   Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Head of Partner Services   Competitve Mercedes F1, Brackley, Northamptonshire   Insight and Product Manager   Competitive Dyson, United Kingdom   Head of Brand and Creative   £Competitive + 20% bonus Three, Maidenhead, Berkshire   Marketing Manager   Circa £45,000 per annum National Trust, Dorking, Surrey   Creative, UX and UI Manager   Negotiable Sky, Middlesex   Propositions Controller, Communications Products   Negotiable Sky, London               See all jobs

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