3 creative uses of data, responsive web design for search advertisers, e-commerce for brands​, viral chart, live social broadcasting, and a 360 degree virtual reality music video

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3 examples of how data can be used creatively 14 August 15, Ben Walmsley, Sizmek Does data impinge on creativity? Not in these three examples from Cannes Lions Innovation.     14 August 15 Intrusion and innovation in advertising How do we reconcile the fact that people don’t like their data being shared, but publish it openly online? It’s clear that users are uncomfortable with advertisers having access to their data... read more   14 August 15 Changes in content consumption mean making content that reliable sources can share The nature of how we consume content online changed with the advent of social media. I used to have specific publishers I would read, particular newspapers or other sources of information, both general... read more   14 August 15 The Daily Poke: Light work The stars, the sun, or something altogether more celestial, throughout history, people have often looked to the skies for answers. And despite the epic fail of the solar panel jacket from last year’s... read more   14 August 15 Five reasons why search advertisers need to consider responsive web design The sites that make their content both accessible and consistent will be the ones that succeed. Below are five reasons why responsive design must be a priority for advertisers in the near future. Read... read more   14 August 15 The four ‘e’s’ for redefining e-commerce for brands​ When we talk to brands about their e-commerce needs, their main concern is usually how to speed up their organisation’s digital transformation. For brands to stay ahead of the curve, Kantar Retail uses... read more     Campaign Viral Chart: DC Shoes' surfing motorcyclist takes top spot again 14 August 15, Brittaney Kiefer DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike has topped this week's chart for the second time in a row.   Can you create a 'water cooler moment' with live social broadcasting? 14 August 15, Paolo Nieddu Paolo Nieddu, Managing Partner at AnalogFolk London, looks at the rise of live social broadcasting and considers the potential risks and enticing opportunities for brands looking to leverage platforms... read more   Indie band Foals create 360 degree virtual reality music video in GoPro partnership 13 August 15, Sara Spary Warner Music signed band Foals has partnered with GoPro to shoot the video for its latest track, creating an interactive virtual reality experience for fans.   Do you think this McDonald's ad that turns people into emojis is creepy? 14 August 15, Sara Spary McDonald's in France has created an ad that plays on its regional 'come as you are' strap line by replacing character's heads with emojis.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Specialist, Brand Creation   Competitive salary and pension scheme Girl Hub., London (Central), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Partner Services   Competitve Mercedes F1, Brackley, Northamptonshire   Insight and Product Manager   Competitive Dyson, United Kingdom   MARKETING TECHNOLOGIST   Competitive notonthehighstreet.com, Richmond upon Thames, London (Greater)   Marketing Manager   Circa £45,000 per annum National Trust, Dorking, Surrey   Creative, UX and UI Manager   Negotiable Sky, Middlesex   Propositions Controller, Communications Products   Negotiable Sky, London   Marketing Manager - Sky Business:The Cloud   competitve package Sky, Middlesex               See all jobs

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