Tuesday 18 August 2015

First Campaign Big Awards shortlists revealed, Bathstore launches ad celebrating bathroom, YouTube agrees to age ratings on music videos

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August 18, 2015

Campaign Daily Fix

Campaign Big Awards
Adam & Eve/DDB, BBH and TBWA\London lead way in Retail shortlist for Campaign Big Awards Adam & Eve/DDB, BBH and TBWA\London lead way in Retail shortlist for Campaign Big Awards Omar Oakes Adam & Eve/DDB, BBH, and TBWA\London have received the most entries in the shortlist for the Retail category in this year's Campaign Big Awards.
Ikea and Canon make up Consumer Durables & Furniture Big Awards shortlist Ikea and Canon make up Consumer Durables & Furniture Big Awards shortlist Maisie McCabe Mother and Ikea lead the way in the shortlist in the Consumer Durables & Furniture category in the Campaign Big Awards.
Latest news
Bathstore's brand campaign shows bathroom is where big things happen Bathstore's brand campaign shows bathroom is where big things happen James Swift Bathstore stresses how life's biggest events happen in bathrooms, in its first campaign since appointing Saatchi & Saatchi as its creative agency.
YouTube agrees to enforce government-backed age ratings on music videos YouTube agrees to enforce government-backed age ratings on music videos Omar Oakes YouTube and Vevo will display clear age ratings on music videos in a government drive to protect children from viewing inappropriate content online.
Economist launches ad to highlight editorial independence Economist launches ad to highlight editorial independence Omar Oakes The Economist Group, the publisher of The Economist, has launched a subscription campaign to highlight its editorial independence following its announced sale by Pearson last week.
Sports drought causes Chime profits to fall Sports drought causes Chime profits to fall James Swift Chime Communications' profit before tax for the first half of 2015 was £14 million, down 15 per cent on the same period in 2014.
Publicis Groupe creates role for Saatchi & Saatchi's Chris Foster Publicis Groupe creates role for Saatchi & Saatchi's Chris Foster Kate Magee Publicis Groupe has appointed Saatchi & Saatchi's Chris Foster to the newly-created role of senior vice president, global clients.
Discovery picks Mean Broadcast for British Eurosport ad sales Discovery picks Mean Broadcast for British Eurosport ad sales Omar Oakes Discovery Networks UK and Ireland has extended its advertising and sponsorship sales partnership with Mean Broadcast for its British Eurosport and British Eurosport 2 channels.
Watch: How TomSka built a career on YouTube Watch: How TomSka built a career on YouTube Georgina Brazier Campaign spoke to vlogger Thomas Ridgewell, also known as "TomSka", about his YouTube career at this year's Summer in the City event at Excel London.
Brand safety a key concern for IAB - but are the correct safeguards in place? Brand safety a key concern for IAB - but are the correct safeguards in place? Nick Welch Only by fully understanding the content and environment can advertisers be confident of brand safe placements, says the UK business development director for ad tech agency Admantx.
Magazine ABCs: look beyond old habits to understand sector's growing influence Magazine ABCs: look beyond old habits to understand sector's growing influence Sue Todd The appetite for high quality, original and inspiring content remains strong, argues the chief executive of Magnetic, the magazine industry's marketing body.
Fox/Channel 4 deal sees Cara Delevingne movie featured in Made in Chelsea LA Fox/Channel 4 deal sees Cara Delevingne movie featured in Made in Chelsea LA Omar Oakes Channel 4 Sales has partnered with 21st Century Fox in a product placement deal for E4's Made in Chelsea LA, which will feature footage from the studio's new movie, Paper Towns.
The Work
Rubicon
Rubicon "believe in beach" by BMB
Confused.com
Confused.com "dance, Brian, dance" by Publicis London
BGH
BGH "downloading shouldn't be a drama" by Del Campo Saatchi Buenos Aires
Editor's pick
Should adland ditch male stereotypes? Should adland ditch male stereotypes? Recent discussions may focus on shedding negative female stereotypes, but it would seem that images of men are also shifting.
What's in a name? What's in a name? Richard Shotton In order to investigate the reasons behind the lack of diversity in the ad industry, Richard Shotton devised an experiment. The results were surprising.
Campaign Jobs
User Experience Analyst (UX) Competitive Dyson, United Kingdom Digital Project Manager Competitive Dyson, United Kingdom
Digital Quality Lead Competitive Dyson, United Kingdom User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London
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