Media AM - Google's Alphabet restructure shows it's desperate not to become Microsoft; Trinity Mirror granted permission to appeal £1.2m phone hacking damages; ITV takes minority stake in Channel Mum

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11th August 2015

Google's Alphabet restructure shows it's desperate not to become Microsoft Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe. Trinity Mirror granted permission to appeal £1.2m phone hacking damages Trinity Mirror has won permission to appeal the High Court's decision to pay "very substantial" damages to victims of phone hacking by its newspapers. ITV takes minority stake in Channel Mum ITV has taken a minority stake in Channel Mum, the YouTube network for mothers that launched earlier this year. The end of the road for 'the last-click': is the industry ready to convert? At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend? Samsung signs rugby trio for World Cup multi-platform campaign Samsung has signed up a trio of England Rugby stars ahead of the World Cup, and is planning to launch its first ever brand-led rugby campaign. Google's memo introducing Alphabet is a masterpiece in rebranding communication Coming from a branding perspective, Jim Prior CEO at The Partners and Lambie-Nairn, says there is much to be done, despite Google's transition towards the 'Alphabet' parent company being a logical move and the announcement being a 'masterpiece in branding communication'. Amazon saves the day for a lame dog in its new campaign The second spot in Amazon Prime's new TV campaign shows the brand's next day delivery coming to the rescue of a lame dog. Media Week Awards 2015: Shortlist announced The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram, Vice News, Auto Trader and Newsworks. Latest blogs Global radio remains stuck on one, restricted frequency So, this week brought radio audience (RAJAR) triumph for LBC, but one thing our favourite broadcaster is not doing is Leading Britain's Conversation on diversity, says Edward Adoo. How news habits are formed, and why they continue to prosper Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner. For mobile video to compete for TV budgets requires reach and scale There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone. Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. TV Buying Exec - Media Agency , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Group Media Manager - Major Media/Radio Company , Harrison Dear To £37,000 (dep on exp) + bonus, London Account Manager - Sport Sector - Mag/Online Sales , Harrison Dear £30,000 - £39,999, London (Greater) Account Manager - Agency , Harrison Dear £30,000, London (Central), London (Greater) Sponsorship & Promotion Account Manager- Sport Sector , Harrison Dear £35,000, London

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