Inside John Lewis' innovation battleground + Under Armour, McCoy's & Lidl

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Marketing Daily , 25th August 2015

Inside John Lewis' innovation battleground Waitrose 'Pick Your Own Offers' loyalty scheme has helped it outpace the market Has the discounters' use of loyalty mechanics really come as a #LidlSurprise? Under Armour creates an athlete army in 'Rule Yourself' spot Client challenges keep us innovating, says ad tech entrepreneur McCoy's urges men to 'go bold' by singing pop songs in public Luxury brands need to broaden from selling unattainable products to luxury moments Beer with Kung Fu schnitzel? Britain's Beer Alliance outdoor ads poke fun at street food Breakfast Briefing: iPhone 6c launch, Ashley Madison suicide probe, Lidl 'loyalty scheme' Video storytelling: blustering bandwagon or the biggest opportunity? Presented by MARKETING DIGITAL EXCHANGE   JOBS BOARD SENIOR ACCOUNT EXECUTIVE/ JNR ACCOUNT MANAGER - PR AGENCY , Live Recruitment£22000 - £27000 per annum , London Powerpoint Designer , Creative RecruitmentNegotiable , London Creative Services Manager , Source£32000 - £37000 per annum , London Mid-Weight Integrated Creative , The Great & The Good£30000 - £35000 per annum , London Project Manager - Design and Branding , become£25k-£50k , London (West), London (Greater)

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