McCoy's picks creative agency, London Strategy Unit wins Royal British Legion, Grey creates 9/11 anniversary campaign

view in web browser add to safe senders list August 28, 2015 Campaign Daily Fix

Latest news McCoy's hands creative account to WCRS Kate Magee McCoy's, the KP Snacks crisps brand, has appointed WCRS to be its retained creative agency. London Strategy Unit picks up Royal British Legion strategy work Michelle Perrett The Royal British Legion has appointed the London Strategy Unit (LSU) as its strategic partner after a competitive pitch handled by Creative Brief. Grey New York creates 9/11 Day campaign James Swift The non-profit organisation, 9/11 Day, has released a campaign urging Americans to do good deeds on the anniversary of the terrorist attack on the US. O2 rebrands stores ahead of Rugby World Cup Michelle Perrett O2 is rebranding its 377 high street stores with England Rugby's red rose as part of its campaign leading up to the Rugby World Cup in September. Campaign Viral Chart: New Galaxy smartphone ad rises to top spot Grace French Samsung's introduction to its Galaxy smartphone rose in the chart this week. LeoVegas to sponsor Celebrity Juice on ITV2 Michelle Perrett LeoVegas, the mobile casino brand, has signed up to be the new sponsor of Celebrity Juice, the primetime ITV2 celebrity comedy panel show. Buzzfeed appoints WPP in global ad deal Grace French Digital news site Buzzfeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP. What online advertisers can expect from Google Panda 4.2 Paul Madden Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo. The trillion dollar question: can Facebook's virtual assistant succeed where others have failed? Neil Bruce Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile. Bank flip-flops: why the money men should keep it simple Philip Davies Philip Davies, the president of branding agency Siegel + Gale, explains why banks need to keep things simple. Pre-tax profits fall by 90% at UTV UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015. Havas reports 28 per cent year-on-year profit growth for first half of 2015 James Swift Havas' net income was €77 million (£56 million) for the first half of 2015, up nearly 28 per cent on the same period in 2014. 'Media Eyes' billboards track consumers' ages in Birmingham Grace French Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham. The Work Orangina "c'est shook" by Grey London Orangina is encouraging consumers to shake up their lives, in a new brand campaign inspired by its French heritage. Carphone Warehouse "Miami" by Brothers and Sisters Keith Lemon, the comedy creation of Leigh Francis, visits Miami and ridicules the locals in his newest ad for Carphone Warehouse. Toyota's 'Try My Hybrid' Facebook app: Did it Work? Presented by The IPA Toyota Norway homed in on the loyalty of its existing drivers for a customer-acquisition campaign, with surprising results. Also in the news Watch out, Nike: Under Armour is coming to get you Lindsay Stein Under Armour's latest campaign will propel the brand one step closer to rival Nike Gatorade enlists NFL stars to get students moving in prank viral ad Be On Social video experts Be On review the latest viral by Gatorade. The making of Paddy Fair: a big gamble for Paddy Power and Betfair Rob Gray Rob Gray, co-founder of strategic and creative consultancy Squad, asks whether the merger makes sense for two such different brands. Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) Account Manager - Agency £30,000 Harrison Dear, London (Greater) PPC Specialist £30k Dot-Gap, London Central See all jobs

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