IAB's digital advertising issues, multichannel campaigns, Rugby World Cup, Mindshare UK's data legacy, social influencers, tech viewpoint on real-time

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IAB declares five biggest issues in digital advertising 13 August 15, Omar Oakes The Internet Advertising Bureau is set to announce a series of statements to address "mounting criticisms" of the digital advertising sector.     13 August 15 Will Rugby World Cup sponsorship reap the benefits for brands? As the dust settles on the Fifa scandals, meaning sponsors can keep a low profile for now, the attention now turns to the Rugby World Cup which is being held in the UK. Yes that's correct, here at... read more   13 August 15 Infographic: A third of marketers say their campaigns are not designed for multichannel One campaign, many channels. Marketers are lectured on this all the time but is it actually happening? It would appear not, as a new survey by Hotwire reveals that 46% of 300 senior marketers admit their... read more   13 August 15 Become a social influencer in a generation of noise The dawn of social media has drastically re-defined the digital landscape, presenting a golden opportunity for the marketer keen to develop a 'personal brand.' Consequently, a lot of time has been devoted... read more   13 August 15 The Daily Poke: Sea change A recent study found that from the 400 million tonnes of plastic we produce every year, 8 million tonnes of it ends up in our oceans. To put it another way, according to industrial ecologist Roland Geyer... read more   13 August 15 Mastering omni-channel to future proof your brand It seems that consumer-buying habits are changing – people are now using multiple devices and touchpoints to come to a final purchasing decision. According to a survey by PricewaterhouseCoopers (PwC),... read more     Digital brain vs analogue mind: How the internet can both help and hinder planning 13 August 15, What if we took two planners and one was allowed to use the internet to answer a brief and the other wasn't?   Helen McRae carries on data legacy at Mindshare UK 13 August 15, David Benady After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology.   Tech viewpoint on real-time 13 August 15, Andre Assalino It's interesting how things change.   On the Campaign couch: Is our family ban on electronic devices fair? 13 August 15, Jeremy Bullmore My husband has imposed a family ban on electronic devices for our summer holiday.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Specialist, Brand Creation   Competitive salary and pension scheme Girl Hub., London (Central), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Partner Services   Competitve Mercedes F1, Brackley, Northamptonshire   Insight and Product Manager   Competitive Dyson, United Kingdom   MARKETING TECHNOLOGIST   Competitive notonthehighstreet.com, Richmond upon Thames, London (Greater)   Marketing Manager   Circa £45,000 per annum National Trust, Dorking, Surrey   Creative, UX and UI Manager   Negotiable Sky, Middlesex   Propositions Controller, Communications Products   Negotiable Sky, London   Marketing Manager - Sky Business:The Cloud   competitve package Sky, Middlesex               See all jobs

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