Is the 'quantified self' phenomenon impacting brands like Coke and Pepsi? + Unilever, Honda & GoPro

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Marketing Daily , 13th August 2015

Is the 'quantified self' phenomenon impacting brands like Coke and Pepsi? Unilever opens $50,000 search for marketing start-up partners Honda creates rocket convoy in campaign featuring Jenson Button and Ayrton Senna Tessa Jowell: I'll ban sexist tube ads if elected London mayor Unilever's toxic waste fallout shows brands can be pilloried even if they do invest in CSR IAB declares five biggest issues in digital advertising Nationwide shifting blame, 18 Feet claims Personalisation: a yellow brick road, littered with potholes Indie band Foals create 360 degree virtual reality music video in GoPro partnership Benedict Cumberbatch filming plea is essential in a Perescope and Meerkat era Breakfast Briefing: Kraft Heinz job cuts, Nike sponsorship dispute JOBS BOARD Digital Delivery Project Manager , Red Sofa London£30000.00 - £34000.00 per annum , City of London ARTWORKER - GLOBAL INTEGRATED AGENCY , Live RecruitmentNegotiable , West Midlands Account Director, Advertising, Freelanc, London , Blue Skies Marketing Recruitment£250 - £300 per annum , London EXHIBITION DESIGNER - EXHIBITION DESIGN AND MANAGEMENT AGENCY , Live RecruitmentNegotiable , West Midlands SENIOR DIGITAL DESIGNER - INTEGRATED AGENCY , Live RecruitmentNegotiable , West Midlands

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