With the imminent mainstream roll out of a new operating system, Emma Crowe, chief of client strategy at Somo, looks at what it will mean for brands as consumer behaviour becomes mobile and proactive.
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, YouTube has revealed a new gaming app to take on Amazon Twitch, Sainsbury's... read more
A former freelance digital designer, who worked at Saatchi & Saatchi and VCCP, has won channel Dave's award for the best joke of the Edinburgh Fringe festival.
With the Rugby World Cup on UK soil this year, home brands are flocking to the sport but Land Rover has a two decade-long grassroots support of the sport to shout about.
Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns.
Wunderman London's creative director is sceptical that AI technology will create better engagement with consumers. After all, it's comedy, rather than telepathy, that connects with people.
Constant connectivity has many benefits, like instant access to knowledge, or finding long-lost friends. It just isn't making us better humans, according to neuroscientist and entrepreneur Beau Lotto.
Did you know that 88% of consumers are influenced by online customer services reviews when making buying decisions? Read this expert report to find out more.
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