marketing your business online: Media AM - Revenue lost from ad blocking estimated at £14bn; Lionsgate appoints Carat and ends 11-year relationship with MEC; Instagram ads: Big but not (yet) the one

Monday, 10 August 2015

Media AM - Revenue lost from ad blocking estimated at £14bn; Lionsgate appoints Carat and ends 11-year relationship with MEC; Instagram ads: Big but not (yet) the one

Media AM Bulletin


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10th August 2015

Revenue lost from ad blocking estimated at £14bn

The number of people using ad blocking software has grown by 82 per cent in the UK over the past year and worldwide usage is expected to hit ad revenues by more than £14 billion in 2015.

Lionsgate appoints Carat and ends 11-year relationship with MEC

Lionsgate, the film distributor, has appointed Carat to handle its media planning and buying business, ending its 11-year relationship with MEC.

Instagram ads: Big but not (yet) the one

The picture sharing platform has taken a big step forward in the digital ad space, but still has a long way to go as a challenge to Facebook.

Women's interest media gets a makeover

Broadly, Vice's recently-launched women's channel, represents a new era of women's media. J Walter Thompson's Innovation Group asks, can marketers get to grips with it?

Neilson showcases virtual reality skiing in social campaign

Neilson Active Holidays is using virtual reality to give people a taste of what it's like to ski or windsurf at their resorts and is showing off its new technology in a social campaign.

The Great British Bake Off: what it tells us about successful content

With a record 9.3 million viewers tuning into to watch the return of the BBC's annual cooking contest, Digitas LBi's chief creative officer argues that its success as a 'happy accident' should make content creators take note.

Campaign Viral Chart: Over a million shares for DC Shoes' surfing motorcyclist

DC Shoes' online film of a motocross rider using a converted dirt bike to surf waves has topped this week's chart by a huge margin after racking up more than 1.2 million shares.

Things you hear in agencies: 10 of the best

To mark the release of Agency Quotes, Campaign has picked out ten of its favourite snippets overheard in adland.

Media Week Awards 2015: Shortlist announced

The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram, Vice News, Auto Trader and Newsworks.

Global radio remains stuck on one, restricted frequency

So, this week brought radio audience (RAJAR) triumph for LBC, but one thing our favourite broadcaster is not doing is Leading Britain's Conversation on diversity, says Edward Adoo.

How news habits are formed, and why they continue to prosper

Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.

For mobile video to compete for TV budgets requires reach and scale

There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone.

Martin Sorrell is right about media trust in young audiences, he just didn't go far enough

Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible.