Wednesday, 26 August 2015

Apple's iOS9 Spotlight search, back-to-school campaigns, connectivity, football social media campaigns, SEO tips

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Brand Republlic
Digital PM brought to you by The Wall 26th August
 
Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display
26 August 15, Emma Crowe
With the imminent mainstream roll out of a new operating system, Emma Crowe, chief of client strategy at Somo, looks at what it will mean for brands as consumer behaviour becomes mobile and proactive.
 
 
26 August 15
Infographic: Back-to-school campaigns

(Thinkstock/martince2) Back-to-school campaigns by retailers may be a constant irritation to schoolchildren watching the holiday clock tick down to zero but for retailers, they're a critical point in...

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26 August 15
11 of the best football social media campaigns

Premier League football clubs have acquired more than 200 million Facebook likes and 30 million Twitter followers, and eight of last year's top ten tweeted moments in the UK were football related. The...

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26 August 15
Infographic: Ten things to boost your SEO in one hour

Up for a 60-minute challenge? This infographic created by the team at Passion Digital highlights ten tasks that could help to boost the SEO for your website, or even a client's website – an...

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26 August 15
The Daily Poke: Come clean

From our homes to our own hygiene, 'kills 99.9% of bacteria' is a message we're all pretty familiar with on cleaning products. And it's a good thing right? Well not necessarily. Read more on The Daily...

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Digital is a barrier to human engagement, says neuroscience entrepreneur Digital is a barrier to human engagement, says neuroscience entrepreneur
26 August 15, Shona Ghosh
Constant connectivity has many benefits, like instant access to knowledge, or finding long-lost friends. It just isn't making us better humans, according to neuroscientist and entrepreneur Beau Lotto.
 
Does schmaltzy viral for restaurant chain tug too sharply at heartstrings? Does schmaltzy viral for restaurant chain tug too sharply at heartstrings?
26 August 15, Unruly
Social video experts Unruly review the latest viral by Thai restaurant chain Bar-B-Q Plaza.
 
How to growth hack your way to successful marketing campaigns How to growth hack your way to successful marketing campaigns
26 August 15, Christina Andersson
Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns.
 
Quiz: but is it a brand? Quiz: but is it a brand?
25 August 15, Alex Player
We use these words everyday. But are they still brands? Or have they had their trademark revoked because of their generic use?
 
 
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