Tuesday, 11 August 2015

Doritos teams up with Lad Bible for holiday challenge, Tips for young female creatives, What Google's Alphabet restructure means

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August 11, 2015

Campaign Daily Fix

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Doritos challenges The Lad Bible to take world's first 12-hour holiday Doritos challenges The Lad Bible to take world's first 12-hour holiday Gurjit Degun Doritos, the crisp brand owned by Walkers Snack Foods, has teamed up with the Lad Bible to launch 'The Summer Bible', the world's first 12-hour holiday challenge.
My advice for young female creatives going into advertising My advice for young female creatives going into advertising Lisa Blythman-Wood What advice would you give to young female creatives about to enter the advertising industry? Lisa Blythman-Wood, VML London's associate creative director, who heads the agency's involvement in the D&AD New Blood initiative, offers her opinion.
Google's Alphabet restructure shows it's desperate not to become Microsoft Google's Alphabet restructure shows it's desperate not to become Microsoft Marco Bertozzi Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe.
Ex-Hearst and Pearson executives' media-buy-up venture Gloo Networks floats on AIM Ex-Hearst and Pearson executives' media-buy-up venture Gloo Networks floats on AIM Omar Oakes Two former digital media executives at Hearst and Pearson are eyeing the UK media companies for potential acquisitions through a shell company that launched on the Alternative Investment Market this morning.
Trinity Mirror granted permission to appeal £1.2m phone hacking damages Trinity Mirror granted permission to appeal £1.2m phone hacking damages Omar Oakes Trinity Mirror has won permission to appeal the High Court's decision to pay "very substantial" damages to victims of phone hacking by its newspapers.
It's not just Coke: Big Food and the new astroturf It's not just Coke: Big Food and the new astroturf Joan Voight Report blasts Coke and Big Food's "front groups"
Google rebrands as Alphabet in surprise corporate restructure Google rebrands as Alphabet in surprise corporate restructure Rachel Barnes Google co-founder Larry Page made the shock announcement that the company's new corporate name would be Alphabet after US trading closed on Monday. Page and Sergey Brinn will run the new company, with Sundar Pichai becoming chief executive of the "newer slimmed down Google".
The Work
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Finish "who cleans the cleaner" by Wieden & Kennedy London
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British Gas "no place like home" by CHI & Partners
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Robots: The future of marketing that's already here Robots: The future of marketing that's already here Rori DuBoff Artificial Intelligence shouldn't be feared -- it will allow marketers to forge more personal relationships than ever before, says Havas Media's global head of strategy
Amazon Fresh will be an exciting, disruptive force - bring it on Amazon Fresh will be an exciting, disruptive force - bring it on Marie Anderson The e-commerce giant has a great place to start from with the imminent launch of Amazon Fresh, argues retail, customer insight and loyalty expert Marie Anderson, director at Maran Consulting and former head of trading and channels insight at Sainsbury's.
Is DC Shoes' surprisingly arty spot one of 2015's best viral ads? Is DC Shoes' surprisingly arty spot one of 2015's best viral ads? Unruly Social video expert Unruly reviews the latest viral by DC Shoes.
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