Monday 17 August 2015

Media AM - Trinity Mirror hires Dean Matthewson; Jeff Bezos responds to critical NY Times article; MEC appoints first head of digital strategy

Media AM Bulletin

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Media AM Bulletin
17th August 2015
Trinity Mirror appoints BBC audience planner to Invention team
Trinity Mirror appoints BBC audience planner to Invention team
Trinity Mirror has hired Dean Matthewson, a senior audience planner at the BBC, as a senior planner in Invention, its creative solutions arm.
Jeff Bezos hits back at claims Amazon has a 'soulless and dystopian' work culture
Jeff Bezos hits back at claims Amazon has a 'soulless and dystopian' work culture
Amazon founder Jeff Bezos has responded to a critical New York Times article that alleges Amazon is a 'brutal' place to work, with colleagues regularly pushed to their limits and to tears.
MEC brings in Possible's strategy director to lead digital
MEC brings in Possible's strategy director to lead digital
MEC Global Solutions, the international arm of MEC, has appointed Chien-Wen Tong as the media agency's first head of digital strategy.
Land Rover kicks off Rugby World Cup brand campaign to show grassroots heritage
Land Rover kicks off Rugby World Cup brand campaign to show grassroots heritage
Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal.
Creative solutions to the talent shortage in advertising and media
Creative solutions to the talent shortage in advertising and media
The advertising industry needs to be as proactive as banking and accountancy to seek out the brightest graduates, says UCAS Media's head of careers and employer engagement.
Media Week Awards 2015: Shortlist announced
Media Week Awards 2015: Shortlist announced
The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram, Vice News, Auto Trader and Newsworks.
Helen McRae carries on data legacy at Mindshare UK
Helen McRae carries on data legacy at Mindshare UK
After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology.
ITV and Sky enjoy strong revival in TV advertising
ITV and Sky enjoy strong revival in TV advertising
A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands.
Nothing stands still for very long in the dynamic media
Nothing stands still for very long in the dynamic media
Some people hate change but, if you're reading this, I suspect you're not one of them.
Coverage of football is only part of a wider PR problem
Coverage of football is only part of a wider PR problem
Suddenly, there's lots of huffing and puffing about football clubs banning the press from their grounds.
History suggests death of press is not imminent
History suggests death of press is not imminent
Innovation, market consolidation and quality content will be key to the survival of news brands, Rupert Howell writes.
Latest blogs
Square Up Media still growing after 10 years
Square Up Media still growing after 10 years
Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports.
Why the internet of things should deliver services rather than ads
Why the internet of things should deliver services rather than ads

The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.

The end of the road for 'the last-click': is the industry ready to convert?
The end of the road for 'the last-click': is the industry ready to convert?

At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend?

Global radio remains stuck on one, restricted frequency
Global radio remains stuck on one, restricted frequency
So, this week brought radio audience (RAJAR) triumph for LBC, but one thing our favourite broadcaster is not doing is Leading Britain's Conversation on diversity, says Edward Adoo.
How news habits are formed, and why they continue to prosper
How news habits are formed, and why they continue to prosper
Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.
Latest Jobs
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