This week's most read news and best ad campaigns: Doritos partners with Lad Bible for holiday challenge, Twin creative directors join VCCP Kin, Martin London recruits Fisher

view in web browser add to safe senders list August 15, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news Doritos challenges The Lad Bible to take world's first 12-hour holiday Gurjit Degun Doritos, the crisp brand owned by Walkers Snack Foods, has teamed up with the Lad Bible to launch 'The Summer Bible', the world's first 12-hour holiday challenge. Identical twins become associate creative directors at VCCP Kin Omar Oakes VCCP Kin, the content and social media division of VCCP, has promoted identical twins Fiona and Sophie Clark to the role of associate creative directors. Martin London recruits Daniel Fisher Maisie McCabe Adam & Eve/DDB's deputy ECD joins new offshoot of Richmond agency as ECD. Google's Alphabet restructure shows it's desperate not to become Microsoft Marco Bertozzi Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe. 'If Carlsberg did test matches': Speedy ad celebrates Ashes win Gurjit Degun Carlsberg, the Danish brewer, launched an ad celebrating England's Ashes cricket win creating a print ad in under three hours. My advice for young female creatives going into advertising Lisa Blythman-Wood What advice would you give to young female creatives about to enter the advertising industry? Lisa Blythman-Wood, VML London's associate creative director, who heads the agency's involvement in the D&AD New Blood initiative, offers her opinion. Amazon saves the day for a lame dog in its new campaign James Swift The second spot in Amazon Prime's new TV campaign shows the brand's next day delivery coming to the rescue of a lame dog. Nationwide shifting blame, 18 Feet claims James Swift Nationwide was trying to make 18 Feet & Rising a scapegoat for its management troubles when it passed off the agency's work as its own, according to court documents. WPP wins Emirates global account Maisie McCabe Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account. Burger King picks Isobar as digital agency Gurjit Degun Burger King, the fast food chain, has appointed Isobar UK, the Dentsu Aegis Network shop, as its digital agency of record in the UK without a pitch. Lionsgate appoints Carat and ends 11-year relationship with MEC Gurjit Degun Lionsgate, the film distributor, has appointed Carat to handle its media planning and buying business, ending its 11-year relationship with MEC. Watch: Honda's new brand ad James Swift Honda's new brand campaign features the voice of dead racing legend Ayrton Senna and a cameo from Jenson Button, the McLaren-Honda Formula 1 driver. Why are so many people really using ad blockers? Bob Wootton If online ads are targeted programmatically, shouldn't they be of interest to viewers? If only, says Bob Wootton, ISBA's director of media and advertising. Magazine ABCs: Top 100 at a glance Arif Durrani View the Top 100 actively purchased magazines and digital editions in the first six months of 2015. Revenue lost from ad blocking estimated at £14bn Gurjit Degun The number of people using ad blocking software has grown by 82 per cent in the UK over the past year and worldwide usage is expected to hit ad revenues by more than £14 billion in 2015. Ex-Hearst and Pearson executives' media-buy-up venture Gloo Networks floats on AIM Omar Oakes Two former digital media executives at Hearst and Pearson are eyeing the UK media companies for potential acquisitions through a shell company that launched on the Alternative Investment Market this morning. Top Work Finish "who cleans the cleaner" by Wieden & Kennedy London Campaign staff Wieden & Kennedy has done good things since landing the creative account for RB's Finish. Plusnet "broadband that loves you back" by Karmarama Instead of selling itself on claims of connection speed, Plusnet has taken a new direction. Currys PC World "back to school" by Abbott Mead Vickers BBDO Currys PC World has released a light-hearted TV campaign to push its laptops, tablets and software ahead of the new school year. British Gas "no place like home" by CHI & Partners British Gas seeks to occupy a warm spot in consumers' hearts. McDonald's "venez commes vous êtes" by BETC Paris McDonald's new brand campaign in France imagines a world where everyone's head is replaced with an emoji. Pick of the week: DC Shoes, In-house Kate Magee feels pumped watching the DC Shoes online film. Turkey of the week: Maoam, Blue 449 and StyleHaul Maoam's new social campaign, which features vloggers taking part in summer challenges (such as playing mini-golf built out of Maoam sweets), is a great idea poorly executed, Omar Oakes says. Private view: Simon Gill and Toto Ellis Simon Gill and Toto Ellis review ads from Sea Shepherd, Gocompare.com, Foster's, Avios and Airbnb. Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple See all jobs

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