This week's most read features and opinions: The science of creativity, Storr leads makeover at Cosmopolitan, The group that adland forgot

view in web browser add to safe senders list August 23, 2015 Campaign Sunday Best

This week's top features and opinions The science of creativity Dougal Wilson In an extract from a collection of essays on creativity, the Grand Prix-winning Blink director reveals how his work is shaped by an intense and methodical study of the brief, which then enables his ideas to take shape on paper Farrah Storr leads makeover at revived Cosmopolitan Gurjit Degun The former Women's Health editor hopes to recreate some of that magazine's magic as she takes the reins at Cosmopolitan The group that adland (and diversity champions) forgot Claire Beale It's very fashionable to talk about diversity at the moment. Should adland try to save the world? "We sell, or else," David Ogilvy once argued. M&C Saatchi banks on creative formula Earlier this summer, M&C Saatchi unveiled 'the holy grail of advertising'. Now that the industry has had a chance to absorb the idea, Maisie McCabe asks: will it work? On set at the impossible shoot Zoe Barlow For its latest Lexus ad, 'slide', CHI & Partners filmed a pro skater leaping two-and-a-half metres... over a moving car... on a real-life hoverboard. What could possibly go wrong? Alphabet spells good news for ad industry Ben Wood Ben Wood explains what Google's restructure under a new holding company means for agencies and their clients. Five issues worth getting off your sunlounger for Maisie McCabe There has been no end to the stream of people who have expressed their deepest fears about online advertising over the past six months. Content creation for the silent-video generation Laura Stevens Advertisers and agencies need to tailor their creative as more people watch online videos on mute, Laura Stevens writes AI will light a fire under advertising, but creativity will remain the spark Felix Morgan Artificial intelligence can look backwards and improve, but the human mind can originate, Felix Morgan writes A view from Dave Trott: The law of advertising Dave Trott There's a basic flaw in the police approach to drug dealers. Private view: Chris and Siân Wilkins and Bob Hoffman Chris and Siân Wilkins and Bob Hoffman review ads by DC Shoes, Lexus, Calvin Klein, Lucozade and HP. Does the media industry still offer a great career? Arif Durrani As media continues to evolve and expand in scope, can it attract the best graduate talent, Arif Durrani asks On the Campaign couch: Should advertising try to save the world? Jeremy Bullmore Advertising should sell products, not save the world. Do you agree? History of advertising - No 144: BMP's Mini Coopers At a time when nothing defined an adman-made-good more than the flashy car he drove, nothing embodied the no-nonsense but publicity-seeking style of the fledgling Boase Massimi Pollitt more than its Mini fleet. Why we're loving: Jimmy Cregan, co-founder, Jimmy's Iced Coffee Cregan starred in a rap-music video to promote Jimmy's Iced Coffee, the company he founded with his sister. The film calls him "the PIMP of the FMCG". Things we like: Sorrell's starring role Omar Oakes Whatever you think of Sir Martin Sorrell (pictured), no-one can deny that the WPP chief executive always puts himself out there as the face of the business. Those protecting original ideas aren't kidding around Arif Durrani Talent borrows, genius steals - or so we are told. But in today's connected world, it gets a little more complicated than that. Global viewpoint from Thailand James Merritt Last week was the queen's birthday in Thailand. Diary: A head for creativity Ricardo Figueira, the digital executive creative director at J Walter Thompson London, likes to find activities that he can do with his son that don't involve screens. Adland has to move with the times in a 'free state' Mark Boyd In our line of work, it's good to be able to reference pop culture: to know your House Baratheon and all who serve it. Campaign Jobs Insight and Product Manager Competitive Dyson, United Kingdom User Experience Analyst (UX) Competitive Dyson, United Kingdom Digital Project Manager Competitive Dyson, United Kingdom Digital Quality Lead Competitive Dyson, United Kingdom See all jobs

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