Media AM - Felix launches social 'stock market' for trending cat videos; New rules for vloggers; BBC Two 'most savvy on social'

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19th August 2015

Felix launches social 'stock market' for trending cat videos Felix, the cat food brand, has created an entertainment channel on YouTube to analyse the latest trending cat videos. New rules for vloggers outlined by ads regulator The Advertising Standards Authority has produced new guidance for vloggers who promote products online, following a ban on a series of ads for Oreo last year. BBC Two 'most savvy on social', says terrestrial TV study BBC Two has emerged as the most social media-savvy of the five terrestrial broadcast networks, new research by Brandwatch revealed. Media Week Awards 2015: Shortlist announced The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram, Vice Media, Auto Trader and Newsworks. Helen McRae carries on data legacy at Mindshare UK After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology. ITV and Sky enjoy strong revival in TV advertising A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands. Nothing stands still for very long in the dynamic media Some people hate change but, if you're reading this, I suspect you're not one of them. Coverage of football is only part of a wider PR problem Suddenly, there's lots of huffing and puffing about football clubs banning the press from their grounds. History suggests death of press is not imminent Innovation, market consolidation and quality content will be key to the survival of news brands, Rupert Howell writes. Latest blogs Square Up Media still growing after 10 years Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports. Why the internet of things should deliver services rather than ads The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large. The end of the road for 'the last-click': is the industry ready to convert? At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend? Global radio remains stuck on one, restricted frequency So, this week brought radio audience (RAJAR) triumph for LBC, but one thing our favourite broadcaster is not doing is Leading Britain's Conversation on diversity, says Edward Adoo. How news habits are formed, and why they continue to prosper Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner. Digital Sales Manager - top national news publisher!!!! , MediaMigo Recruitment Limited £50k basic + comms + benefits (inc pension/onsite gym and incredible central london offices), London (Central), London (Greater) TV Buying Exec - Media Agency , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Broadcast Team Executive - Agency , Harrison Dear To £32,000, London (Greater) Head of Development , Sky benefits, Rickmansworth Digital Trading Director- Media Agency , MediaMigo Recruitment Limited £60k dep on experience + benefits (pension, discounts worldwide, season loan etc), London (Central), London (Greater)

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