Five lessons from the Protein World saga, Visa picks Starcom for global media, WPP warns of "misplaced" optimism

view in web browser add to safe senders list August 26, 2015 Campaign Daily Fix

Latest news Visa picks Starcom to run global media account Omar Oakes and Matthew Rothenberg Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch. Five business lessons from the Protein World saga Alex Smith It was the ad storm of the summer, but did the 'Beach Body Ready' campaign actually work and what intelligence can marketers take from it? Alex Smith, planning director of Sense, investigates. WPP reports surge in pre-tax profits but warns of 'misplaced' optimism Omar Oakes WPP, the world's largest advertising holding company, has reported pre-tax profit of £709.7 million in the first half of 2014, up 44.5 per cent year-on-year. Supermarket row over Morrisons' Ant and Dec price match ad Grace French A Morrisons ad, starring ITV presenting duo Ant and Dec, has escaped a ban by the ads watchdog after the supermarket giant agreed to make price comparison information clearer for customers. Primesight pulls out of Eye Airports deal Grace French Primesight has withdrawn from talks to buy Eye Airports, the airport advertising specialist. Statoil hires McCann for UK marketing task James Swift Statoil, the Norwegian energy group, has picked McCann London as its UK ad agency after a competitive pitch. How's your pace-layering going? Sue Unerman During a recent, relatively painful pitch process, one of the clients confided in me that they had used a "bullshit bingo" card to help them judge the chemistry session. OOH advertisers can make our cities better places William Eccleshare Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls. How to growth hack your way to successful marketing campaigns Christina Andersson Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns. The Work Under Armour "anthem" by Droga5 Nike "play loud" by Wieden & Kennedy Tokyo McCoy's "go bold" by BMB Toyota's 'Try My Hybrid' Facebook app: Did it Work? Presented by The IPA Toyota Norway homed in on the loyalty of its existing drivers for a customer-acquisition campaign, with surprising results. Editor's pick Farrah Storr leads makeover at revived Cosmopolitan Gurjit Degun The former Women's Health editor hopes to recreate some of that magazine's magic as she takes the reins at Cosmopolitan The science of creativity Dougal Wilson In an extract from a collection of essays on creativity, the Grand Prix-winning Blink director reveals how his work is shaped by an intense and methodical study of the brief, which then enables his ideas to take shape on paper Also in the news Watch the brilliantly dismal ad for Banksy's Dismaland Sarah Shearman Artist plugs his new "bemusement park," where the magic never ends (for five weeks only) Rugby World Cup: why Land Rover chose the 'blood, sweat and dirt' of the sport Charlotte Mceleny With the Rugby World Cup on UK soil this year, home brands are flocking to the sport but Land Rover has a two decade-long grassroots support of the sport to shout about. Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display Emma Crowe With the imminent mainstream roll out of a new operating system, Emma Crowe, chief of client strategy at Somo, looks at what it will mean for brands as consumer behaviour becomes mobile and proactive. Campaign Jobs Insight and Product Manager Competitive Dyson, United Kingdom User Experience Analyst (UX) Competitive Dyson, United Kingdom Digital Project Manager Competitive Dyson, United Kingdom Digital Quality Lead Competitive Dyson, United Kingdom See all jobs

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