Media AM - YouTube agrees to enforce government-backed age ratings on music videos; Economist ad highlights editorial independence; Press Association apologises

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18th August 2015

YouTube agrees to enforce government-backed age ratings on music videos YouTube and Vevo will display clear age ratings on music videos in a government drive to protect children from viewing inappropriate content online. Economist launches ad to highlight editorial independence The Economist Group, the publisher of The Economist, has launched a subscription campaign to highlight its editorial independence following its announced sale by Pearson last week. Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel The Press Association has apologised to, and refunded, a number of national newspapers after it was revealed that the subject of one of its 'real life' features was in fact an employee of a PR firm representing the product it endorsed. Discovery picks Mean Broadcast for British Eurosport ad sales Discovery Networks UK and Ireland has extended its advertising and sponsorship sales partnership with Mean Broadcast for its British Eurosport and British Eurosport 2 channels. Watch: How TomSka built a career on YouTube Campaign spoke to vlogger Thomas Ridgewell, also known as "TomSka", about his YouTube career at this year's Summer in the City event at Excel London. Fox/Channel 4 deal sees Cara Delevingne movie featured in Made in Chelsea LA Channel 4 Sales has partnered with 21st Century Fox in a product placement deal for E4's Made in Chelsea LA, which will feature footage from the studio's new movie, Paper Towns. Magazine ABCs: look beyond old habits to understand sector's growing influence The appetite for high quality, original and inspiring content remains strong, argues the chief executive of Magnetic, the magazine industry's marketing body. Media Week Awards 2015: Shortlist announced The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram, Vice News, Auto Trader and Newsworks. Helen McRae carries on data legacy at Mindshare UK After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology. ITV and Sky enjoy strong revival in TV advertising A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands. Nothing stands still for very long in the dynamic media Some people hate change but, if you're reading this, I suspect you're not one of them. Coverage of football is only part of a wider PR problem Suddenly, there's lots of huffing and puffing about football clubs banning the press from their grounds. History suggests death of press is not imminent Innovation, market consolidation and quality content will be key to the survival of news brands, Rupert Howell writes. Latest blogs Square Up Media still growing after 10 years Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports. Why the internet of things should deliver services rather than ads The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large. The end of the road for 'the last-click': is the industry ready to convert? At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend? Global radio remains stuck on one, restricted frequency So, this week brought radio audience (RAJAR) triumph for LBC, but one thing our favourite broadcaster is not doing is Leading Britain's Conversation on diversity, says Edward Adoo. How news habits are formed, and why they continue to prosper Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner. Digital Sales Manager - top national news publisher!!!! , MediaMigo Recruitment Limited £50k basic + comms + benefits (inc pension/onsite gym and incredible central london offices), London (Central), London (Greater) TV Buying Exec - Media Agency , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Broadcast Team Executive - Agency , Harrison Dear To £32,000, London (Greater) Digital Trading Director- Media Agency , MediaMigo Recruitment Limited £60k dep on experience + benefits (pension, discounts worldwide, season loan etc), London (Central), London (Greater) Group Media Manager - Major Media/Radio Company , Harrison Dear To £37,000 (dep on exp) + bonus, London

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