Honda unveils brand campaign, DHL consolidates media into MEC, The soundtrack from Saatchi's New Directors' Showcase

view in web browser add to safe senders list August 14, 2015 Campaign Daily Fix

Latest news Watch: Honda's new brand ad James Swift Honda's new brand campaign features the voice of dead racing legend Ayrton Senna and a cameo from Jenson Button, the McLaren-Honda Formula 1 driver. DHL consolidates global media into MEC Omar Oakes DHL, the logistics company, has consolidated its global media account into MEC after awarding the WPP-owned media agency its European business. Saatchi's New Directors' Showcase: the soundtrack James Swift Over the past 25 years, Saatchi & Saatchi's New Directors' Showcase has done more than introduce adland to the hottest auteurs, it's amassed a pretty decent soundtrack. Founder of Grape joins Feed to run new division James Swift Mark Malone, who sold his social media agency, Grape, to Karmarama in 2013, has joined Feed. Campaign Viral Chart: DC Shoes' surfing motorcyclist takes top spot again Brittaney Kiefer DC Shoes' video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike has topped this week's chart for the second time in a row. Magazine ABCs: raw numbers don't tell you why this medium is so powerful Mark Jones Mass scale has rarely been a key reason for why magazines are an effective advertising platform, says Carat's publishing account director. Magazine ABCs: Good Housekeeping strengthens lead over top women's monthlies Omar Oakes Good Housekeeping has widened the gap as the most widely read paid-for women's monthly magazine, with most of the top ten seeing a falling combined circulation over the last 12 months. Magazine ABCs: Top 100 at a glance Arif Durrani View the Top 100 actively purchased magazines and digital editions in the first six months of 2015. Ocean announces judges for digital out-of-home competition Staff Rob Potts, an executive creative director at Saatchi & Saatchi, and Ross Neil, an executive creative director at WCRS, are among the creative and media execs on the judging panel for Ocean's Art of Outdoor competition. The Work If "Slow Down GPS" Forsman & Bodenfors Forsman & Bodenfors has developed a satnav app for If insurance that speaks in a child's voice when operating near schools and daycare centres. BGH Joy "downloading shouldn't be a drama" by Del Campo Saatchi Buenos Aires BGH launched its new Joy smartphones with an epic dramatisation of buffering. Editor's pick Helen McRae carries on data legacy at Mindshare UK David Benady After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology. What's in a name? Richard Shotton In order to investigate the reasons behind the lack of diversity in the ad industry, Richard Shotton devised an experiment. The results were surprising. Also in the news The magic formula for hiring talent? There isn't one Kay Lawson Agencies are constantly on the hunt for great talent, but recruiting is rarely a rational process, says Martin's director of recruitment Shock Top beer opens CSR campaign to help California save water with The Anheuser-Busch brand is donating $100,000 to Drop-A-Brick 2.0, which reduces the amount of water flushed down the toilet Millennial motorists: how Shell is shifting strategy for its future customers Charlotte Mceleny Perhaps the most overused word in the marketing buzz dictionary is 'millennial' but for many brands, Shell included, this audience is fast becoming it's primary audience. Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple See all jobs

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