Google Panda, attribution, Facebook's virtual assistant, boost your online content, 'Media Eyes' billboards, mobile ads

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What online advertisers can expect from Google Panda 4.2 28 August 15, Paul Madden Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.     28 August 15 Long live multi-touch attribution: Why last click delivers ineffective measurement (Flickr/Chris Potter) Attribution isn't new. It has been an untapped area of digital marketing for a long time without a generic model for measurement. Last click or first click attribution have previously... read more   28 August 15 The Daily Poke: Sexting sells Brook Shields, Kate Moss, Marky Mark – Calvin Klein has never been one to shy away from sexuality in their ads. But for autumn winter 2015, the jeans brand has updated the idea that sex sells, with a campaign... read more   28 August 15 How to boost your online content in five easy steps Content has quickly proven itself a vital part of the marketing mix. People now expect brands to have something to say, not just something to sell, and if you want to rank highly with Google you need to... read more   28 August 15 How mobile ads appeal to consumers Following Millennial Media's first deep dive into its What's My Worth? study, which aims to understand the value exchange consumers have with advertisers on mobile, Stephen Jenkins, global vice-president... read more   27 August 15 Vlog: Absolut Vodka and Somethin' Else on gamification Rick Bennett-Baggs, senior brand manager at Absolut Vodka UK, and Michelle Feuerlicht, executive producer at content agency Somethin' Else, spoke to The Wall about the alcohol brand's Silverpoint... read more     The trillion dollar question: can Facebook's virtual assistant succeed where others have failed? 28 August 15, Neil Bruce Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.   'Media Eyes' billboards track consumers' ages in Birmingham 28 August 15, Grace French Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.   Campaign Viral Chart: New Galaxy smartphone ad rises to top spot 28 August 15, Grace French Samsung's introduction to its Galaxy smartphone rose in the chart this week.                 Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire   Brand and Campaigns Executive   Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge)   Marketing Manager   Competitive Haileybury, Hertford, Hertfordshire   Head of Marketing - Sky Vision   Negotiable Sky, West London   Technical Collaboration, AV and Communications Executive   £36,240 per annum Amnesty International UK, London (Central), London (Greater)   Insight and Product Manager   Competitive Dyson, United Kingdom   Head of Marketing Insight, Strategy and Propositions   circa £63,000 Ordnance Survey, Southampton   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex   Internal Communications Business Partner   Negotiable Sky, Middlesex   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)               See all jobs

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