Amex on social media ROI, video metrics, IAB on digital advertising, Virgin Atlantic on social media

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How American Express balances storytelling and delivering ROI on social media 21 August 15, Simon Veaney, head of social media and communications, American Express, explains how he balances the tricky task of creating compelling content on social media and delivering on key objectives.     21 August 15 Our metrics are broken What does 'view' mean? Sounds like a simple question, but for a media buyer looking at the multiplicity of emerging online advertising formats, particularly within the video space, getting to the bottom... read more   21 August 15 Five reasons to applaud the IAB A week when cheaters everywhere have been furiously deleting texts while soiling themselves at the prospect of being revealed in the Ashley Madison hack is a good time to think about online privacy – and... read more   21 August 15 The Daily Poke: On the rocks Bands and booze have never been far apart. But some musicians take the relationship further than others, actually lending their names to all manner of beer, wine, and spirits. Iron Maiden have their... read more   20 August 15 The power of localised digital copy As billboard placements go this one from Sky Sports takes some beating. Sky has run a poster featuring a giant image of Carlos Tevez scoring the goal for West Ham that relegated Sheffield United outside... read more   20 August 15 Star Wars… or should it be Brand Wars? Brand Republic reported on back in May that demand for cinema is at an all time high. As a result, ad spend for the medium was said to be up 9.4% year on year. Great news! Read more on Star Wars… or... read more     It's time to take action on advertising's biggest digital ad woes 21 August 15, Charlotte Mceleny The IAB has released a set of statements around five issues it deems crucial to ensure a successful future for digital advertising, but is a statement enough to galvanise an industry around these problems?   Watch: how Elvis fed apples to pigs with smartphones 21 August 15, Staff Find out how 2013 Ocean Digital Competition prize-winner Elvis made the most of digital out-of-home, plus what's new in DOOH.   How has perennial 'challenger' airline Virgin Atlantic taken flight on social media? 21 August 15, Staff Like so many of the Virgin brands, Virgin Atlantic has built a positioning as an irreverent challenger brand, up for a bit of fun.                 Business Director   £80k - £85k Direct Recruitment, London (Central), London (Greater)   Response Media Director (Digital&TV)   £60k Dot-Gap, London Central   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)   Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Insight and Product Manager   Competitive Dyson, United Kingdom   User Experience Analyst (UX)   Competitive Dyson, United Kingdom   Digital Project Manager   Competitive Dyson, United Kingdom   Digital Quality Lead   Competitive Dyson, United Kingdom   Head of Marketing Insight, Strategy and Propositions   circa £63,000 Ordnance Survey, Southampton   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex               See all jobs

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