Thursday, 13 August 2015

WPP wins Emirates global account, Philip Morris kicks off pitch for Nicocig brief, and 18 Feet claims Nationwide is shifting blame

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Brand Republlic
Daily News 13th August
 
WPP wins Emirates global account WPP wins Emirates global account
13 August 15, Maisie McCabe
Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account.
 
Philip Morris kicks off pitch for Nicocig brief Philip Morris kicks off pitch for Nicocig brief
13 August 15, Kate Magee
Nicocig, the e-cigarette company owned by Philip Morris, is on the hunt for a creative agency to help it gain market share ahead of next year's advertising ban.
 
Nationwide shifting blame, 18 Feet claims Nationwide shifting blame, 18 Feet claims
13 August 15, James Swift
Nationwide was trying to make 18 Feet & Rising a scapegoat for its management troubles when it passed off the agency's work as its own, according to court documents.
 
IAB declares five biggest issues in digital advertising IAB declares five biggest issues in digital advertising
13 August 15, Omar Oakes
The Internet Advertising Bureau is set to announce a series of statements to address "mounting criticisms" of the digital advertising sector.
 
A view from Dave Trott: A conclusion is just a place where you stopped thinking A view from Dave Trott: A conclusion is just a place where you stopped thinking
13 August 15, Dave Trott
Every single Formula One racing car in the world has a rear engine.
 
Tessa Jowell: I'll ban sexist tube ads if elected London mayor Tessa Jowell: I'll ban sexist tube ads if elected London mayor
12 August 15, James Swift
Dame Tessa Jowell, the Labour politician who is one of the favourites to succeed Boris Johnson as Mayor of London, has vowed to get rid of sexist ads on tubes and buses if she is elected.
 
Breakfast Briefing: Kraft Heinz job cuts, Nike sponsorship dispute Breakfast Briefing
13 August 15, Shona Ghosh
Today's news includes Kraft Heinz's job cuts announcement and the dispute between US athletics' governing body, Nike and athlete Nick Symmonds.
 
ITV and Sky enjoy strong revival in TV advertising ITV and Sky enjoy strong revival in TV advertising
13 August 15, David Benady
A competitive retail environment has helped ITV, while Sky is focusing on new ways to attract brands.
 
EA hires Arena for £80m international media task EA hires Arena for £80m international media task
13 August 15, Gurjit Degun
Electronic Arts, the video games company, has ap-pointed Arena to handle its £80 million international media planning and buying account after a competitive pitch.
 
Warner Music UK appoints the7stars Warner Music UK appoints the7stars
13 August 15, Gurjit Degun
Warner Music UK, the record company, has consolidated its media planning and buying business into the7stars.
 
Diageo picks Anomaly for Gordon's creative Diageo picks Anomaly for Gordon's creative
12 August 15, James Swift
Anomaly London has captured the global creative account for Gordon's gin.
 
W&K wins Maynards and Bassett's brief W&K wins Maynards and Bassett's brief
13 August 15, James Swift
Wieden & Kennedy London has won the creative account for Mondelez International's Maynards and Bassett's brands in the UK.
 
Bernard Matthews selects Creature for C4 sponsorship task Bernard Matthews selects Creature for C4 sponsorship task
13 August 15, James Swift
Bernard Matthews will return to TV advertising for the first time in four years after securing a sponsorship deal with Channel 4.
 
Nigel Vaz promoted to SapientNitro CSO Nigel Vaz promoted to SapientNitro CSO
13 August 15, Gurjit Degun
Nigel Vaz, SapientNitro's senior vice-president and managing director for Europe, is to take on additional global responsibilities as its chief strategy officer.
 
Helen McRae carries on data legacy at Mindshare UK Helen McRae carries on data legacy at Mindshare UK
13 August 15, David Benady
After years of travelling, Helen McRae is ready to settle down as the head of Mindshare UK. She tells David Benady about the agency's forward-thinking approach on data, content and technology.
 
J Walter Thompson appoints Manir Fadel to global ECD role J Walter Thompson appoints Manir Fadel to global ECD role
13 August 15, James Swift
J Walter Thompson has hired Manir Fadel, the chief creative officer at the São Paulo agency Lew'Lara\TBWA, as its global executive creative director.
 
BBH selects Powers for new chief experience officer role BBH selects Powers for new chief experience officer role
13 August 15, Kate Magee
Bartle Bogle Hegarty has promoted its head of user experience, Adam Powers, to be its first chief experience officer.
 
Chapman to head AMV design team Chapman to head AMV design team
13 August 15, James Swift
Abbott Mead Vickers BBDO has hired Chris Chapman, the design director at Saatchi & Saatchi London, as its first head of integrated design.
 
World's talking about: Axe, "Romeo Reboot" World's talking about: Axe, "Romeo Reboot"
13 August 15,
In a bid to relaunch the Axe brand in Brazil, Cubocc created a video that can be programmatically served in 100,000 variations.
 
How to be a chief creative officer How to be a chief creative officer
13 August 15, Kate Stanners
The modern CCO needs a curious mind, a resilient nature and a great schooling, Kate Stanners says.
 
Are there too many free mags? Are there too many free mags?
13 August 15, Gurjit Degun
As NME prepares to go free and Dennis plans a free launch, Gurjit Degun looks at the growing market and its impact.
 


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