Pearson sells Economist stake for £469m, gruesome London zombie poster banned, and Morrisons' new milk brand

View in web browser   |   Add to safe senders Daily News 12th August

Pearson sells Economist stake for £469m 12 August 15, Omar Oakes Pearson has agreed to sell its 50 per cent stake in The Economist Group, the publisher of The Economist, for £469 million.   Gruesome London zombie poster banned 12 August 15, Omar Oakes A poster on London's Underground for a live zombie experience, which featured a zombie's gruesome head, has been banned by the ads watchdog.   Breakfast Briefing: Morrisons' new milk brand, Tinder's 'dating apocalypse', Bic's slip-up 12 August 15, Shona Ghosh Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes Morrisons' concession to farmers with a new milk brand, Tinder's 30-tweet... read more   Lord Sugar sells Amscreen to Tom Goddard 12 August 15, Maisie McCabe Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddard, the former international chief executive of CBS Outdoor.   Money, corporate bloating and talent: why Google created Alphabet 11 August 15, Shona Ghosh Google has birthed a new parent company, Alphabet, and will spin off a number of its ventures into separate companies.   Google's Alphabet restructure shows it's desperate not to become Microsoft 11 August 15, Marco Bertozzi Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe.   Is DC Shoes' surprisingly arty spot one of 2015's best viral ads? 11 August 15, Unruly Social video expert Unruly reviews the latest viral by DC Shoes.   Micro-moments: how to survive the new mobile battleground for brands 11 August 15, Tom Etherington With Google claiming that mobile is being grossly undervalued by brands, Tom Etherington, search marketing consultant at Silverbean, explains how brands can take advantage of these new 'micro-moments'.   It's not just Coke: Big Food and the new astroturf 11 August 15, Joan Voight Report blasts Coke and Big Food's "front groups"   The end of the road for 'the last-click': is the industry ready to convert? 11 August 15, At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend?   Why the internet of things should deliver services rather than ads 12 August 15, Matthew Knight The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.   ITV takes minority stake in Channel Mum 11 August 15, Gurjit Degun ITV has taken a minority stake in Channel Mum, the YouTube network for mothers that launched earlier this year.   Amazon Fresh will be an exciting, disruptive force - bring it on 11 August 15, Marie Anderson The e-commerce giant has a great place to start from with the imminent launch of Amazon Fresh, argues retail, customer insight and loyalty expert Marie Anderson, director at Maran Consulting and former... read more   The new feminine plural: why marketers must embrace the multifaceted woman 12 August 15, Cecile Gorgeon Brands need to move away from the sexualised clichés of old and embrace ideas of femininity that recognise the aspirations of today's women, says Cecile Gorgeon, director, Added Value.   Plusnet "broadband that loves you back" by Karmarama 12 August 15, Instead of selling itself on claims of whizzing speed - which often get picked apart by the ASA - Plusnet is positioning itself as the broadband provider that cares.   5 key components of successful B2B commerce Presented by Brand Republic Insight Download this free report to discover best practices to deliver an exceptional B2B commerce experience.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Account Manager   Up to £32,000 Live and Breathe, London (Central), London (Greater)   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Creative, UX and UI Manager   Negotiable Sky, Middlesex   Propositions Controller, Communications Products   Negotiable Sky, London               See all jobs

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