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Saturday, 29 August 2015
Dispatches - The biggest stories on Marketing in the last seven days
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Dispatches , 29th August 2015
KitKat, Red Bull and Confused.com: the brand space race
O2 forges first operator partnership with NSPCC to tackle child safety
Rugby World Cup: why Land Rover chose the 'blood, sweat and dirt' of the sport
Betty Power: Paddy Power and Betfair keep 'dual brand strategy' in £5bn merger
Waitrose 'Pick Your Own Offers' loyalty scheme has helped it outpace the market
Tesco offers 'try before you buy' to promote own brand food
Jamal Edwards' SBTV and Jamie Oliver team up for rap video made with 'kitchen sounds'
YouTubers & brands: how to work with vloggers including TomSka
Under Armour creates an athlete army in 'Rule Yourself' spot
ASA gives Morrisons a slap on the wrist for Match & More ad featuring Ant and Dec
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