Thursday 27 August 2015

Media AM - My Media Week: Kate Burns; Watch: MEC takes over rugby stadium to cook for London's vulnerable; Cinema isn't losing anyone's attention anytime soon

Media AM Bulletin

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Media AM Bulletin
27th August 2015
My Media Week: Kate Burns
My Media Week: Kate Burns
We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan.
Watch: MEC takes over rugby stadium to cook for London's vulnerable
Watch: MEC takes over rugby stadium to cook for London's vulnerable
Five hundred staff members from media agency MEC teamed up with the charity FareShare last week to prepare meals for 5,000 vulnerable Londoners.
Cinema isn't losing anyone's attention anytime soon
Cinema isn't losing anyone's attention anytime soon
Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage.
Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display
Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display
With the imminent mainstream roll out of a new operating system, Emma Crowe, chief of client strategy at Somo, looks at what it will mean for brands as consumer behaviour becomes mobile and proactive.
My Media Week: Fiona FitzGibbon
My Media Week: Fiona FitzGibbon

A peek into the diary of Fiona FitzGibbon, head of media, Cheil UK, as she oversees Samsung's England rugby team sponsorship activity.

BBC Two 'most savvy on social', says terrestrial TV study
BBC Two 'most savvy on social', says terrestrial TV study
BBC Two has emerged as the most social media-savvy of the five terrestrial broadcast networks, new research by Brandwatch revealed.
Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel
Press Association advises newspapers to remove 'real life' story after 'victim' is revealed as employee of PR firm Fuel
The Press Association has apologised to, and refunded, a number of national newspapers after it was revealed that the subject of one of its 'real life' features was in fact an employee of a PR firm representing the product it endorsed.
My Media Week: Gareth Dunsmore
My Media Week: Gareth Dunsmore
Viewing media and creative as a unified plan is crucial for Gareth Dunsmore, marketing communications general manager at Nissan Europe.
Air Berlin hires Ink for in-flight mag
Air Berlin hires Ink for in-flight mag

Air Berlin has handed Ink the publishing contract for its in-flight magazine.

Media Week Awards 2015: Shortlist announced
Media Week Awards 2015: Shortlist announced
The shortlist for the UK media industry's biggest night of the year - the Media Week Awards 2015 - has been announced today, with a raft of first-timers joining the fray for the top awards, including Instagram, Vice Media, Auto Trader and Newsworks.
Latest blogs
Square Up Media still growing after 10 years
Square Up Media still growing after 10 years
Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports.
Why the internet of things should deliver services rather than ads
Why the internet of things should deliver services rather than ads

The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.

The end of the road for 'the last-click': is the industry ready to convert?
The end of the road for 'the last-click': is the industry ready to convert?

At its heart, the issue of attribution is driven by a very simple question for marketers – how do we understand and justify spend?

Global radio remains stuck on one, restricted frequency
Global radio remains stuck on one, restricted frequency
So, this week brought radio audience (RAJAR) triumph for LBC, but one thing our favourite broadcaster is not doing is Leading Britain's Conversation on diversity, says Edward Adoo.
How news habits are formed, and why they continue to prosper
How news habits are formed, and why they continue to prosper
Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.
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