Fabrice Etienne explains the Klout methodology, native ads, Google’s Alphabet restructure, social media analysis, Barbour’s Twitter shop window

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The Klout methodology explained and what is meant by influence 12 August 15, Fabrice Etienne, Klout The managing director, EMEA, of Klout and its owner Lithium Technologies, discusses what the Klout score is, how it is measured and what influence means.     12 August 15 Five science-backed tips to creating better native ads Congratulations! People are paying attention to your native ads. Nielsen Neuro Labs and Sharethrough recently discovered that native ads receive two times more visual focus than banners, even when... read more   12 August 15 The end of the road for 'the last click': Is the industry ready to convert? (Flickr/Dorian V.) The issue of attribution is driven by a very simple marketing question – how do we understand and justify spend? The last click has been the unchallenged method for measuring how... read more   12 August 15 Ten tips for effective social media listening and analysis – part two Treat social media as a valid source of data Many companies are still using the intern to handle social media activity. After all, who could do it better than a millennial, right? But interns are often... read more   12 August 15 The Daily Poke: Sweet idea We turn on the tap and we take it for granted, but water shortage is rapidly becoming one of the world's most pressing problems. And with water the driving force of all nature, it makes sense that Central... read more   12 August 15 Infographic: Online behaviours of travellers Does the type of hotel that a consumer plans to stay in or when they booked their room affect which types of marketing campaigns they are most likely to engage with? With the holiday season upon us, Rocket... read more     Google's Alphabet restructure shows it's desperate not to become Microsoft 12 August 15, Marco Bertozzi Despite big corporate changes, Google is not going to be distracted on its ad business by trying to save the world, says the president of global clients of Vivaki, the media arm of Publicis Groupe.   Barbour first UK brand to put a shop window on Twitter 12 August 15, Shona Ghosh Barbour will launch its own product page on Twitter, becoming the first UK brand to use the new Twitter Collections service.   Burger King picks Isobar as digital agency 12 August 15, Gurjit Degun Burger King, the fast food chain, has appointed Isobar, the Dentsu Aegis Network shop, as its digital agency of record without a pitch.   Why are so many people really using ad blockers? 12 August 15, Bob Wootton If online ads are targeted programmatically, shouldn't they be of interest to viewers? If only, says Bob Wootton, ISBA's director of media and advertising.   Google's iBeacons rival brings welcome competition to the Internet of Things 12 August 15, Rosh Singh Beacons are at risk of going the way of QR codes, but a new software platform from Google might finally make the tech more appealing to marketers, writes Rosh Singh, director of digital innovation at Kinectic.   Why the internet of things should deliver services rather than ads 12 August 15, Matthew Knight The internet of things is a truly exciting opportunity, not only for people but also for the media industry and brands at large.                 Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Specialist, Brand Creation   Competitive salary and pension scheme Girl Hub., London (Central), London (Greater)   Marketing Data Planner   Competitive Package Butlins, Hemel Hempstead, Hertfordshire   Head of Partner Services   Competitve Mercedes F1, Brackley, Northamptonshire   Insight and Product Manager   Competitive Dyson, United Kingdom   MARKETING TECHNOLOGIST   Competitive notonthehighstreet.com, Richmond upon Thames, London (Greater)   Creative, UX and UI Manager   Negotiable Sky, Middlesex   Propositions Controller, Communications Products   Negotiable Sky, London   Marketing Manager - Sky Business:The Cloud   competitve package Sky, Middlesex   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London               See all jobs

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