Why people really use ad blockers, Burger King picks digital agency, Zombie ad banned

view in web browser add to safe senders list August 12, 2015 Campaign Daily Fix

Latest news Why are so many people really using ad blockers? Bob Wootton If online ads are targeted programmatically, shouldn't they be of interest to viewers? If only, says Bob Wootton, ISBA's director of media and advertising. Burger King picks Isobar as digital agency Gurjit Degun Burger King, the fast food chain, has appointed Isobar, the Dentsu Aegis Network shop, as its digital agency of record without a pitch. Gruesome London zombie poster banned Omar Oakes A poster on London's Underground for a live zombie experience, which featured a zombie's gruesome head, has been banned by the ads watchdog. Gyro recruits Dyer as head of strategy and media Omar Oakes Gyro, the business-to-business specialist agency, has hired Jake Dyer as its head of strategy and media for its London office. Pearson sells Economist stake for £469m Omar Oakes Pearson has agreed to sell its 50 per cent stake in The Economist Group, the publisher of The Economist, for £469 million. Lord Sugar sells Amscreen to Tom Goddard Maisie McCabe Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddard, the former international chief executive of CBS Outdoor. Identical twins become associate creative directors at VCCP Kin Omar Oakes VCCP Kin, the content and social media division of VCCP, has promoted identical twins Fiona and Sophie Clark to the role of associate creative directors. Mark Frith returns to magazines as editor of Now Arif Durrani Mark Frith is making a return to magazines as editor-in-chief of Now, Time Inc's celebrity and style weekly. The Work Plusnet "broadband that loves you back" by Karmarama Instead of selling itself on claims of whizzing speed - which often get picked apart by the Advertising Standards Authority - Plusnet is positioning itself as the broadband provider that cares. Andrex "how Andrex do you feel?" by J Walter Thompson How do you get people talking about toilet paper? Also in the news Air Berlin hires Ink for in-flight mag Maisie McCabe Air Berlin has handed Ink the publishing contract for its in-flight magazine. Could M&S' fashion leadership shake-up herald a new era for the brand? Sara Spary Head of womenswear Frances Russell has departed the retailer amid a shake-up of its general merchandise leadership team, which saw head of non-food John Dixon quit last month in a shock exit. What do these sweeping changes mean for the brand? Barbour first UK brand to put a shop window on Twitter Shona Ghosh Barbour will launch its own product page on Twitter, becoming the first UK brand to use the new Twitter Collections service. Campaign Jobs Head of Corporate Communications Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH) User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Account Manager - Agency £30,000 Harrison Dear, London (Greater) Head of Design £Competitive (depending on expereince) Bray Leino, Filleigh, Barnstaple See all jobs

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