BBC seeks agency for Christmas campaign, Specsavers in CRM talks, Bwin picks Home for ad brief

view in web browser add to safe senders list August 24, 2015 Campaign Daily Fix

Latest news BBC One hunts agency for Christmas social campaign Kate Magee The BBC is considering its agency options for a campaign to promote BBC One at Christmas. Specsavers kicks off CRM talks Maisie McCabe Specsavers is speaking to direct and digital agencies about its CRM requirements. Bwin picks Home for EU TV campaign James Swift Bwin, the gambling brand that sponsors the Real Madrid football team, has picked Home to handle a pan-European advertising brief. UTV confirms ITV sale talks Omar Oakes UTV Media, the owner of Talksport, has confirmed it is in talks with ITV over the sale of its TV assets. 101 boosts creative team with CP&B hire James Swift 101 has hired one of Crispin & Porter & Bogusky London's creative directors, Joe Bruce, as a creative. Speed of ad tech evolution makes collaboration vital, says AOL UK MD Hamish Nicklin Writing for Campaign, following Microsoft's transfer to AOL of its global ad sales team, AOL UK's managing director says marketers are increasingly demanding a single, holistic view of the customer journey. 'Come bank with me': is cross-selling brands the future of finance? Sam Williams-Thomas What may work for one bank won't necessarily work for another, says the chief executive of OgilvyOne. The Work John Lewis Insurance "tiny dancer" by Adam & Eve/DDB John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Sir Elton John's Tiny Dancer. William Hill "take control" by Bark&Bite William Hill, the bookmaker, has released a hyper-active TV campaign to advertise its in-play betting products. Toyota's 'Try My Hybrid' Facebook app: Did it Work? Presented by The IPA Toyota Norway homed in on the loyalty of its existing drivers for a customer-acquisition campaign, with surprising results. Campaign Big Awards Football and high street retailers lead Fashion category in Campaign Big Awards Omar Oakes Sportswear, headphones and high street fashion brands have seen their ads nominated for a Campaign Big Award this year. Grey dominates Campaign Big's Media & Entertainment shortlist Brittaney Kiefer Grey London leads the Media & Entertainment shortlist for the Campaign Big Awards, with seven of the 12 finalists in the category. Charities, government, and air force feature in Public Service shortlist for Campaign Big Awards Grace French Nine agencies are in the running to win the Public Service category for this year's Campaign Big Awards, for which the final shortlists revealed today. Editor's pick M&C Saatchi banks on creative formula Earlier this summer, M&C Saatchi unveiled 'the holy grail of advertising'. Now that the industry has had a chance to absorb the idea, Maisie McCabe asks: will it work? AI will light a fire under advertising, but creativity will remain the spark Felix Morgan Artificial intelligence can look backwards and improve, but the human mind can originate, Felix Morgan writes Campaign Jobs Insight and Product Manager Competitive Dyson, United Kingdom User Experience Analyst (UX) Competitive Dyson, United Kingdom Digital Project Manager Competitive Dyson, United Kingdom Digital Quality Lead Competitive Dyson, United Kingdom See all jobs

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