Monday, 24 August 2015

UTV confirms ITV sale talks, Specsavers kicks off CRM talks and Bwin picks Home for EU TV campaign

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Brand Republlic
Daily News 24th August
 
UTV confirms ITV sale talks UTV confirms ITV sale talks
24 August 15, Omar Oakes
UTV Media, the owner of Talksport, has confirmed it is in talks with ITV over the sale of its TV assets.
 
Specsavers kicks off CRM talks Specsavers kicks off CRM talks
24 August 15, Maisie McCabe
Specsavers is speaking to direct and digital agencies about its CRM requirements.
 
Bwin picks Home for EU TV campaign Bwin picks Home for EU TV campaign
24 August 15, James Swift
Bwin, the gambling brand that sponsors the Real Madrid football team, has picked Home to handle a pan-European advertising brief.
 
Breakfast Briefing: Uber bookings set to treble, Spotify privacy concerns, BHS launches 'ambitious' regeneration Breakfast Briefing: Uber bookings set to treble, Spotify privacy concerns, BHS launches 'ambitious' regeneration
24 August 15, Sara Spary
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, a leaked investor report shows the number of Uber bookings will treble.
 
Nato appoints Engine and Agenda for comms support over next five years Nato appoints Engine and Agenda for comms support over next five years
21 August 15, Kate Magee
Nato, the inter-governmental military alliance, has appointed Engine and Agenda to handle all its communications requirements across its 28 member states.
 
Financial Conduct Authority hires MG OMD to run media account Financial Conduct Authority hires MG OMD to run media account
21 August 15, Omar Oakes
The Financial Conduct Authority (FCA), the financial services regulator, has appointed Manning Gottlieb OMD for its media planning and buying business following a competitive pitch.
 
Grey and BBH top Financial Services & Legal shortlist for Campaign Big Awards Grey and BBH top Financial Services & Legal shortlist for Campaign Big Awards
21 August 15, Brittaney Kiefer
BBH and Grey London lead the shortlist for Financial & Legal in the Campaign Big Awards.
 
Eight agencies vying for Grocery and Soft Drinks prize at Campaign Big Awards Eight agencies vying for Grocery and Soft Drinks prize at Campaign Big Awards
21 August 15, Omar Oakes
Eight agencies are in the running to win the Grocery and Soft Drinks category in this year's Campaign Big Awards.
 
Speed of ad tech evolution makes collaboration vital, says AOL UK MD Speed of ad tech evolution makes collaboration vital, says AOL UK MD
24 August 15, Hamish Nicklin
Writing for Campaign, following Microsoft's transfer to AOL of its global ad sales team, AOL UK's managing director says marketers are increasingly demanding a single, holistic view of the customer journey.
 
Heineken: Bond is the 'ultimate man' who knows what to drink on which occasion Heineken: Bond is the 'ultimate man' who knows what to drink on which occasion
21 August 15, Sara Spary
Heineken is releasing a marketing campaign to promote its partnership with Bond film Spectre. Global sponsorship director Hans Erik Tuijt lifts the lid on the brand's 17 year partnership with the suavest... read more
 
'Come bank with me': is cross-selling brands the future of finance? 'Come bank with me': is cross-selling brands the future of finance?
24 August 15, Sam Williams-Thomas
What may work for one bank won't necessarily work for another, says the chief executive of OgilvyOne.
 
If 'Slow Down GPS' Forsman & Bodenfors If 'Slow Down GPS' Forsman & Bodenfors
24 August 15,
In Scandinavia, satnav system speaks in a child's voice near schools and daycare centers
 
William Hill "take control" by Bark&Bite William Hill "take control" by Bark&Bite
23 August 15,
William Hill, the bookmaker, has released a hyper-active TV campaign to advertise its in-play betting products.
 
John Lewis Insurance "tiny dancer" by Adam & Eve/DDB John Lewis Insurance "tiny dancer" by Adam & Eve/DDB
23 August 15,
John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Sir Elton John's Tiny Dancer.
 
Pepsi Max "friend finder" by Abbott Mead Vickers BBDO Pepsi Max "friend finder" by Abbott Mead Vickers BBDO
21 August 15,
Pepsi Max has released a film online showing what would happen if it were able to create a drone service that finds lost friends at festivals.
 
 
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