ASA's vlogger guidance, owned and earned content/advertising, Apple Music, programmatic versus editorial, Amazon exposé, the youth market on social media

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New rules for vloggers outlined by ads regulator 19 August 15, Omar Oakes The Advertising Standards Authority has produced new guidance for vloggers who promote products online, following a ban on a series of ads for Oreo last year.     19 August 15 Advertising and content: Owned and earned lines are blurring The role of content in the digital marketer's toolkit is an increasingly important one – the explosion of digital channels largely the primary driver behind this phenomenon. But with the lines between... read more   19 August 15 Programmatic versus editorial content: Is AI the answer? Programmatic content has been around for over two decades, in one form or another, and has been improving ever since thanks to new technologies and exponentially increasing computing power. A decade ago... read more   19 August 15 What do brands need to know about targeting the youth market on social media? The last couple of weeks have seen results from two of the world's social media giants, with Twitter showing in particular that it is struggling to bring in new audiences. The results revealed that Facebook's... read more   19 August 15 The Daily Poke: Shop SMS Before calling or emailing, it's more than likely we'll send a text. Well, brands are cottoning on to this idea, and there's now an influx of companies thinking outside the box, and inside our inbox.... read more     Mel Exon: Apple Music will make us sit back and listen 19 August 15, Mel Exon While Apple's entrance into music streaming may initially have appeared little more than a me-too move, it could well prove to be far more than that, writes Mel Exon   What, if anything, does the Amazon exposé prove? 18 August 15, Sara Spary Amazon has recovered from a scandal or two and yet the average consumer, who isn't involved in workers rights or tax avoidance campaigning, seems to give the brand a slap on the wrist but forgive its alleged... read more   Watch: Behind the scenes at Campaign Big Awards judging day one 18 August 15, Staff Top creative and media execs have gathered in London this week to judge the Campaign Big Awards.                 Business Director   £80k - £85k Direct Recruitment, London (Central), London (Greater)   Response Media Director (Digital&TV)   £60k Dot-Gap, London Central   Loyalty Campaign Manager - M&S Retail   Competitive HSBC, London (Greater)   Head of Corporate Communications   Competitive package with a range of benefits UEFA, Nyon, Switzerland (CH)   Insight and Product Manager   Competitive Dyson, United Kingdom   User Experience Analyst (UX)   Competitive Dyson, United Kingdom   Digital Project Manager   Competitive Dyson, United Kingdom   Digital Quality Lead   Competitive Dyson, United Kingdom   Head of Marketing Insight, Strategy and Propositions   circa £63,000 Ordnance Survey, Southampton   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex               See all jobs

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