Fwd: Customers or retailers?

Hi Colleague, I just wanted to check you had received my below email with regards to our report 'Managing Channel Conflict in the Retail Space'. I thought you might be interested in checking it out. The report draws on the findings from a discussion amongst a panel of senior marketers, retailers and digital professionals to delve into how brands can strike up a balance between selling via their own channels whilst maintaining good relationships with retailers. I hope you find it useful. Get your free copy here Kind regards, Charlotte Stubbing Senior Marketing Executive Brand Republic Your email has been sent to rogernadal36@gmail.com If you would like to unsubscribe from Brand Republic whitepapers, please click here. Registered office: Bridge House, 69 London Road Twickenham, Greater London TW1 3SP. __________________________________________________________________ From: Brand Republic Insight Date: 24 February Subject: Customers or retailers? To: rogernadal36@gmail.com Hi Colleague What’s more important? Your relationship with your customers? Or your relationship with retail partners? There’s no doubt that a direct-to-consumer strategy can help build brand loyalty. But the danger is alienating retailers. We gathered marketing chiefs from the likes of Coca Cola, Graze.Com, Iglo Group and NotOnTheHighStreet.com around a table to thrash out the issues of selling direct to consumers and explore how to get the best of both worlds. Alongside our partner, eCommera, we summarised the findings for you in our latest retail-focused report – Managing channel conflict in the retail space. Managing channel conflict in the retail space for actionable tips on: How to adapt to the changing needs of the consumer How to deliver a consistent experience How to understand customers and build loyalty using data How to nurture partnerships with retailers Download your complimentary copy We hope you find it useful, Thanks, The Brand Republic Insight Team Your email has been sent to rogernadal36@gmail.com If you would like to unsubscribe from Brand Republic whitepapers, please click here Registered office: Bridge House, 69 London Road Twickenham, Greater London TW1 3SP.