Wednesday, 2 March 2016

Ikea launches £300m global media review; ASA bans Church of Scientology ad; ITV pre-tax profits up 6% to £641m in 2015

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Brand Republlic
Daily News 2nd March
 
Ikea launches £300 million global media review

Ikea launches £300 million global media review

02 March 16, Gideon Spanier

Ikea is reviewing its estimated €400 million (£312 million) global media-buying arrangements with at least five agency holding groups.

 
ITV pre-tax profits up 6% to £641m in 2015

ITV pre-tax profits up 6% to £641m in 2015

02 March 16, Omar Oakes

ITV has reported pre-tax profit of £641 million for 2015, up 5.9 per cent year on year.

 
Virgin Money quadruples pre-tax profits ... and more

Virgin Money quadruples pre-tax profits ... and more

02 March 16, Daniel Farey-Jones

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
ASA bans 'misleading' Church of Scientology International ad

ASA bans 'misleading' Church of Scientology International ad

02 March 16, Gurjit Degun

A TV ad from the Church of Scientology International has been banned by the ad watchdog for using misleading data.

 
Apple and Samsung will drive contactless payments uptake to 148m consumers

Apple and Samsung will drive contactless payments uptake to 148m consumers

01 March 16, Michelle Perrett

The number of consumers making contactless payments globally will reach 148m this year, with Apple and Samsung accounting for nearly 70% of new customers.

 
Football League invites agencies to pitch for digital overhaul

Football League invites agencies to pitch for digital overhaul

02 March 16, Ian Griggs, PRWeek

The Football League is carrying out a review of its digital platforms via its digital subsidiary FL Interactive.

 
Heineken "there's more behind the star" by Publicis Worldwide

Heineken "there's more behind the star" by Publicis Worldwide

02 March 16,

Benicio Del Toro, the actor who has appeared in Traffic and The Usual Suspects, fronts Heineken's new global campaign.

 
Carslberg UK picks Pablo for San Miguel brief

Carslberg UK picks Pablo for San Miguel brief

02 March 16, Omar Oakes

Carlsberg UK has appointed Pablo to work on through-the-line advertising content across four brands, including San Miguel, without a pitch.

 
Comparethemarket.com's meerkats ditch Kidman for Batman and Superman

Comparethemarket.com's meerkats ditch Kidman for Batman and Superman

01 March 16, Daniel Farey-Jones

Comparethemarket.com has cunningly combined its new Meerkat Movies cinema ticket promotion with an old favourite marketing wheeze, soft toys.

 
My Media Week: Phuong Nguyen

My Media Week: Phuong Nguyen

02 March 16, Hayley Hayes

This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a... read more

 



3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness

Presented by Brand Republic and Thinkbox
Debs Gerrard, creative director at Albion, reveals three great ads she admires but had nothing to do with.



 
 
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