ITV gets boost from concerns about digital advertising, Ikea launches global media review

 

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02nd March 2016

ITV gets boost from 'growing concerns about digital ads and malware' ITV today claimed it was benefitting from "growing concerns" about digital advertising and malware and insisted it can outperform the TV ad market in 2016, despite lagging the market in a flat first quarter. Ikea launches £300 million global media review Ikea is reviewing its estimated €400 million (£312 million) global media-buying arrangements with at least five agency holding groups. ITV pre-tax profits up 6% to £641m in 2015 ITV has reported pre-tax profit of £641 million for 2015, up 5.9 per cent year on year. Guardian editor Viner says paywall is not an option The editor of The Guardian has insisted the loss-making title will not set up a paywall even though some readers feel so "guilty" about getting news for free that they ask her: "Can I give you money?" Honda renews Channel 4 partnership to sponsor Film On 4 Honda has renewed its partnership with Channel 4, sponsoring Film On 4. Mondelez: We would welcome a bit of ad-blocking Mondelez International, one of the world's biggest consumer-goods companies, has said it is not worried about ad-blocking and it might even "welcome" it. My Media Week: Phuong Nguyen This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment. BETC creates end-of-world simulator for Ubisoft game Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft's new Tom Clancy game. An evening with Bullmore: the 16 best bits Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore.     Presented by Campaign and RedSofa ASA bans 'misleading' Church of Scientology International ad A TV ad from the Church of Scientology International has been banned by the ad watchdog for using misleading data. Waitrose: print is our most effective advertising channel Waitrose has claimed print is its "most effective" channel for its advertising. Trinity Mirror CEO Fox: cover price revenue will keep papers like The New Day afloat The ad market for free print newspapers is limited and paid-for titles will be increasingly dependent on cover price because of slumping ad revenue, the publisher of The New Day and the Daily Mirror has said. Latest blogs Specsavers story in the Mail is case study for content marketing done right If you want content marketing done right, hire a journalist, says GF Media's Grant Feller. My Media Week: Sam Finlay This week, Sam Finlay, the managing director at Time Inc UK Advertising, breakfasts with Unilever’s Keith Weed, learns that Time Inc has acquired Specific Media and Myspace owner Viant and avoids West Ham fans. Super Bowl 50: which brands flew and flopped on social media? This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance. Account Manager , Primesight up to £35,000 per annum, London Advertising Sales Account Director- Quirky digital platform , Ultimate Asset £55000 - £70000 per annum + uncapped commission and benefits, London Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End Digital Editor, Volkswagen Group , Haymarket Media Group Depending on experience, Twickenham, London (Greater)

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